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Citrus acqui-hires payments company Zwitch

Citrus Payment Solutions has acquired Bangalore-based payments company Zwitch for an undiscloded amount. Following the deal, founders Anish Achutan and Mabel Chacko will be joining Citrus Pay along with the core members of Zwitch. What Zwitch did Zwitch provides a payment platform called Zwitch.js which allowed developers to to accept mobile and online payments. It also offers mobile SDKs for in-app payments. The company also has a product called Zwitch Buttn where it will allow blogs to accept payments via pasting an HTML code. At Citrus, Achutan will be launching new initiatives; the company is looking at verticals such as social commerce and hyper- local commerce. Chacko will  handle program launches and initiatives for start-ups and developers, helping them adopt Citrus. She will also be improvising the digital merchant acquisition plan for the company. Citrus funding In October, Citrus confirmed raising Series C funding led by Ascent Capital and existing investor, Sequoia Capital, with participation from other existing investors, Beenos and eContext Asia. It had said it would use the funds to strengthen its technology and build products for mobile payments. TinyOwl tie up  Earlier this month, TinyOwl tied up with Citrus Pay to offer a wallet service in the former’s app to make payments and get instant refunds. Harshvardhan Mandad, co-founder and CEO of TinyOwl, said that customers faced ‘major dissatisfaction’ over refund challenges across industries, prompting them to make this move, adding that 30% of its orders were paid for by MyWallet in 4 weeks of launch. Qwikcilver tie up  Last month, e-gifting platform Qwikcilver tied up with…

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