wordpress blog stats
Connect with us

Hi, what are you looking for?

Citrus acqui-hires payments company Zwitch


Citrus Payment Solutions has acquired Bangalore-based payments company Zwitch for an undiscloded amount. Following the deal, founders Anish Achutan and Mabel Chacko will be joining Citrus Pay along with the core members of Zwitch.

What Zwitch did

Zwitch provides a payment platform called Zwitch.js which allowed developers to to accept mobile and online payments. It also offers mobile SDKs for in-app payments. The company also has a product called Zwitch Buttn where it will allow blogs to accept payments via pasting an HTML code.

At Citrus, Achutan will be launching new initiatives; the company is looking at verticals such as social commerce and hyper- local commerce. Chacko will  handle program launches and initiatives for start-ups and developers, helping them adopt Citrus. She will also be improvising the digital merchant acquisition plan for the company.

Citrus funding

Advertisement. Scroll to continue reading.

In October, Citrus confirmed raising Series C funding led by Ascent Capital and existing investor, Sequoia Capital, with participation from other existing investors, Beenos and eContext Asia. It had said it would use the funds to strengthen its technology and build products for mobile payments.

TinyOwl tie up 

Earlier this month, TinyOwl tied up with Citrus Pay to offer a wallet service in the former’s app to make payments and get instant refunds. Harshvardhan Mandad, co-founder and CEO of TinyOwl, said that customers faced ‘major dissatisfaction’ over refund challenges across industries, prompting them to make this move, adding that 30% of its orders were paid for by MyWallet in 4 weeks of launch.

Qwikcilver tie up 

Last month, e-gifting platform Qwikcilver tied up with Citrus Pay to enable its users to pay with the Citrus wallet in online and offline stores across categories like food, travel and entertainment. The wallet, along with Qwikcilver’s existing payment methods, would allow its users to shop across 5,000 offline and online stores via the Woohoo app. Citrus claims to have 17 million users and a merchant network of 6,000 online businesses.

Project Flight for merchants

Advertisement. Scroll to continue reading.

In April, Citrus launched Project Flight, a product for third-party merchants, that let online shoppers complete purchases through its platform. E-tailers could embed the gateway for free on their websites or blogs, to enable payments without navigating away. The platform features libraries for popular languages (PHP, JS etc.) and works on the web, iOS and Android.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



The Delhi High Court should quash the government's order to block Tanul Thakur's website in light of the Shreya Singhal verdict by the Supreme...


Releasing the policy is akin to putting the proverbial 'cart before the horse'.


The industry's growth is being weighed down by taxation and legal uncertainty.


Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.


Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ