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ASCI calls out Flipkart, Vodafone, Snapdeal, Uber & other for false advertising

The Advertising Standards Council of India’s (ASCI) Consumer Complaints Council (CCC) has upheld complaints (pdf) against 82 out of 148 advertisements brought to it in June. While these adverts belonged to various categories like 26 in personal healthcare category, 22 in education, 9 in food and beverages, 7 in media and entertainment etc., it also included some digital companies. These include BSNL, Uber, Snapdeal, Flipkart (twice) and Vodafone. Without further ado, here are the list of ads that are now banned from being displayed: Flipkart’s footwear listings on its website for three products have been banned. These include Canvera shoes where the printed MRP on the product is Rs 399, which the Flipkart listing claimed to be Rs 799 with a discounted price of Rs 399. Another listing was for the OBS footwear where the actual MRP of Rs 449 is displayed as the discounted price and the actual price was claimed to be Rs 999. Similarly, Flipkart’s Xpert Commendo 6 White Black shoe was claimed by the listing to be priced at Rs 1078, while the actual price, which was the same as the discounted price, was Rs 469. Note that the particular incident related to Canvera shoes was extensively covered in the media in June. Even prior to this, the company received a lot of flak last year for its ‘Big Billion Day sale’ which, with similar accusations of inflated prices, fake discounts etc., left a bad taste for many customers. These are also incidents that did come…

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