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Apple Music clocks 6.5M paid customers; 15M subscribers

apple music

Apple Music, Apple’s music streaming and download service, has 6.5 million paid customers (accounting for $780 million in revenues by one estimate), according to Tim Cook, Apple’s CEO, reports ET and 15 million subscribers, up 4 million from its 11 million users in mid August.

By mid August, Apple Music claimed to have 11 million trial members signed up. Eddy Cue, Apple’s SVP of Internet software & services, said that out of its 11 million members, 2 million had opted for the $14.99 family plan, which allows access for up to 6 people. It looks like more than half of its original subscribers stayed on board with the platform.

The service, which debuted on 30 June worldwide and on 1 July in India, combines music downloads, radio streaming and music streaming in a single app. Apple Music claimed to have 30 million songs in its library, and would cost $10 a month from this month. Apple claims that music downloads account for two thirds of its music revenue and it was planning to roll out a ‘broad’ marketing campaign across billboards, TV and radio towards the end of the 3 month free trial period.

MTV India to curate for Indian Apple Music users
Earlier this week, MTV India became the first local curator for Apple Music, where it would let the latter’s users listen to Bollywood and Indian indie music through curated playlists. The music channel will provide Indie Top 10 series, Coke Studio@MTV and theme based playlists along with plans to introduce music festival, celebrity and seasonal playlists. MTV claims to have a global reach of 500 million households.

Apple’s earnings
Apple reported Asia Pacific region revenues of $2.95 billion for the quarter ended July 2015, registering a modest 26% growth from $2.34 billion in the same quarter last year. Note that these revenues do not include Greater China (China, Hong Kong and Taiwan) and Japan region. These are reported separately.

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The region accounted for 5.95% of Apple’s overall revenues at $49.6 billion for the quarter, up 33% year-on-year (YoY). In comparison, Asia Pacific had accounted for 6.25% of Apple’s revenues in the same quarter last year and had accounted for 7.2% of the company’s revenues in the previous quarter.

Services revenues: Apple generated $5.02 billion revenues from services sales during the quarter, up 12% from $4.48 billion revenue in the same quarter last year. These revenues includes sales revenues from the iTunes Store, the App Store, the Mac App Store, the iBookstore, and revenue from sales of AppleCare, licensing and other services.

Also read: Apple Special Event lowdown: New iPhone, iPad Pro & gaming Apple TV

Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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