All India Radio (AIR) has appointed releaseMyAd as a virtual agency to let advertisers book ads for all of AIR’s stations online. releaseMyAd will accept and process radio ads for AIR’s network stations including Akashvani, Vividh Bharati, FM Rainbow & FM Gold, while AIR will utilise the company’s help for its inventory as well as increase its revenue. Given AIR’s reach and exclusive rights over all ministry communications, including parliamentary talk, World Cup commentary, the PM’s monthly address etc, releaseMyAd’s virtual agency will enable advertisers to tap into that network across India. AIR broadcasts news, music and word programmes in 26 languages and 146 dialects. AIR claims to have complete national reach via its main urban centres, as well as Tier III city centres provided through three tier broadcasting system. Its local radio consulting which makes the third tier of…
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