In a bid to increase mobile Internet usage, telecom operator Aircel has started a new programme called Free Basic Internet where it will provide free access to the web for all users across India at 64 kbps (note that this should not be confused with Facebook's Net Neutrality violating Free Basics platform. Come on guys you can get better names), reports the Press Trust of India. Speaking to the publication, Aircel chief marketing officer Anupam Vasudev said that the company will be rolling out the service first in Tamil Nadu and across the country in a year. The company added that for new customers the service is free for the first three months. After 3 months, if users continue to be active, the Free Basic Internet service will be complimentary for those who recharge for at least Rs 150 in a month. Aircel does not mention if existing data customers can move to this plan. The report added that data contributes to 14% of the company's total revenue which it expects to increase to 30% in three years given the surge in demand for video entertainment on mobile phones. MediaNama's take It needs to be noted that 64 kbps is data speed is working on 2G spectrum. While giving free access at lower speeds is a nice sentiment, the experience of surfing on mobile web will be diminished for many sites as they are not optimized to 2G speeds. It remains to be seen how many users Aircel can convert into 3G users via the initiative. It's…
- Why is the Fraud Stack more lucrative than any fintech company in India? #NAMA March 29, 2023
- Calcutta HC directs social media platforms to block YouTuber Dhruv Rathee’s video on packaged fruit juice March 29, 2023
- Do marginalized groups support online anonymity? #NAMA March 29, 2023
- MediaNama Daily: On the future of anonymity and privacy in India March 29, 2023
- Why is Online Anonymity Important—And Does Taking It Away Hurt Fundamental Rights? #NAMA March 28, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Amazon announced that it will integrate its logistics network and SmartCommerce services with the Open Network for Digital Commerce (ONDC).
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection
The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...