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Zomato to create subscription based apps for restaurants


Zomato has launched a whitelabel platform to help restaurants create their own mobile apps. The platform lets restaurants customize the app design with their own splash screen and app icon, send push notification to users, display reviews sourced from Zomato and offers reporting & analytics data through the app.

As of now, Zomato claims that the platform can create ‘market-ready’ iOS and Android apps in less than 3 weeks. The pricing for this service is based on a subscription model instead of having to pay upfront fees. Interestingly, these custom apps will also be integrated closely with Zomato’s service for business, bookings, orders and payments etc.

This is an interesting service for restaurants that list on Zomato. It allows them to list as independent apps while still sourcing information, acquiring users, food orders and payments, through Zomato. This should be easier to do for most restaurants than developing an independent app and promoting it themselves. As for Zomato, the service lets it monetize its restaurant listings based on a subscription model. As restaurants are listed for free on Zomato, this lets the company earn some revenues from restaurants willing to pay to have a separate app. The company also mentions that it will integrate other features like taking table reservations in the future.

Paytm integration:

Last week, Zomato integrated Paytm as a payment gateway on its Zomato Order platform. Zomato said then that food ordering was a prime use case for Paytm wallet users and a move towards doing cashless transactions in India.

PayPal partnership for online payments:

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In July, Zomato introduced online payments through debit cards, credit cards and net banking for ordering food in select restaurants in India, in a partnership with PayPal. Users could either scan their card details or enter them manually. The company also introduced Zomato Credits where users could get referral points and refunds, with a possibility of adding promo codes.

Launch of Zomato Order app:

The Gurgaon-headquartered company had launched a separate app for ordering food called Zomato Order in May, after starting food delivery service in Delhi NCR in April. The company said that launching a separate app for food ordering allowed them to build lightweight apps and focus on specific problems faced by users. Also, the flagship Zomato app and Zomato Order were connected. So if users decided a restaurant to order from on the Zomato app, they’d be redirected to that restaurant’s page on the Zomato Order app.

Zomato Cashless to come to India:

Zomato’s Pay with Cashless system was launched in Dubai in April this year, and was expected to be launched in India too. This online payment product allowed a user to open a tab by visiting the Cashless integrated restaurant’s page on the Zomato app and tapping on “Pay with Zomato Cashless”.

Order’s expansion and Uber integration:

In June, it extended its food ordering service to Mumbai and Pune and is currently operational in Delhi NCR, Bangalore, Hyderabad, Kolkata, Chennai, Chandigarh, Jaipur, Kochi, Lucknow, Ahmedabad, Coimbatore and Indore. At that time, the company claimed that the app listed around 1,000 restaurants in Mumbai. In April, users of Zomato started seeing estimated pickup time, fare and travel time from their current location to restaurants they looked at, via a Uber cab. Zomato said that the feature was live in 27 cities across 13 countries, with plans to add more cities in the future.

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