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Zomato integrates Paytm wallet; sees 26M monthly visits from India

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What does Zomato do after announcing plans to take over the world? It integrates with Paytm, of course! Why? For this reason. Yep, 100 million Paytm users (with plans to get 500 million users) and 75 million monthly transactions! Zomato informs us that it sees over 26 million monthly visits across the web and mobile in India. 

Users can now pay for their Zomato Order orders through Paytm wallet, along with the existing payment methods of credit/debit cards, net banking and cash on delivery. Users paying through the Paytm wallet on web or on the app will also get an additional discount of 10% in the form of a cashback till 6 September. Zomato states that food ordering is a prime use case for Paytm wallet users and a move towards doing cashless transactions in India.

PayPal partnership for online payments
In July, Zomato introduced online payments through debit cards, credit cards and net banking for ordering food in select restaurants in India, in a partnership with PayPal. Users could either scan their card details or enter them manually. The company also introduced Zomato Credits where users could get referral points and refunds, with a possibility of adding promo codes.

Launch of Zomato Order app
The Gurgaon-headquartered company had launched a separate app for ordering food called Zomato Order in May, after starting food delivery service in Delhi NCR in April. The company said that launching a separate app for food ordering allowed them to build lightweight apps and focus on specific problems faced by users. Also, the flagship Zomato app and Zomato Order were connected. So if users decided a restaurant to order from on the Zomato app, they’d be redirected to that restaurant’s page on the Zomato Order app.

Zomato Cashless to come to India
Zomato’s Pay with Cashless system was launched in Dubai in April this year, and was expected to be launched in India too. This online payment product allowed a user to open a tab by visiting the Cashless integrated restaurant’s page on the Zomato app and tapping on “Pay with Zomato Cashless”.

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Order’s expansion and Uber integration
In June, it extended its food ordering service to Mumbai and Pune and is currently operational in Delhi NCR, Bangalore, Hyderabad, Kolkata, Chennai, Chandigarh, Jaipur, Kochi, Lucknow, Ahmedabad, Coimbatore and Indore. At that time, the company claimed that the app listed around 1,000 restaurants in Mumbai. In April, users of Zomato started seeing estimated pickup time, fare and travel time from their current location to restaurants they looked at, via a Uber cab. Zomato said that the feature was live in 27 cities across 13 countries, with plans to add more cities in the future.

Food-bait courtesy: Matt Harris

Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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