KeyPoint Technologies has entered into a partnership with Yahoo for its contextual search on the discovery platform Xploree, reports the ET. The partnership essentially adds a Yahoo search button on the Xploree keyboard, on tapping which users can directly search Yahoo to perform a generic Internet search. In June, Xploree had entered into a similar partnership with Groupon India to offer real time deals on dining, wellness, shopping and travel segments from Groupon. Here the coupons would be displayed when a user would type an appropriate word like bus or jeans etc., and tap on the Xploree icon on the top right of the keyboard. Xploree uses hyper contextual linking, natural language processing, semantics and intent-matching algorithms to make predictive targeting easier. It claims to works across apps without the need to integrate the SDK into each app and can be used inside social media, chat messaging, m-commerce and search apps. Analytics for advertisers, targeted advertising The app (of which the keyboard is a part) also offers a dashboard for mobile ad campaigns with inbuilt analytics. Xploree claims that its platform independent SDK can be used as a plugin in third party apps, OS level OEMs and can aggregate analytics on device segmentation, click through, demographics, contextual info, ad inventory, search and text among other features. As of now, the company operates in India, Southeast Asia and the Middle East. Developed by KeyPoint Technologies, which also developed the Lipi keyboard and other Adaptxt apps, Xploree was launched in India last…
