wordpress blog stats
Connect with us

Hi, what are you looking for?

Xploree lets users search on Yahoo directly from its keyboard

KeyPoint Technologies has entered into a partnership with Yahoo for its contextual search on the discovery platform Xploree, reports the ET. The partnership essentially adds a Yahoo search button on the Xploree keyboard, on tapping which users can directly search Yahoo to perform a generic Internet search. In June, Xploree had entered into a similar partnership with Groupon India to offer real time deals on dining, wellness, shopping and travel segments from Groupon. Here the coupons would be displayed when a user would type an appropriate word like bus or jeans etc., and tap on the Xploree icon on the top right of the keyboard. Xploree uses hyper contextual linking, natural language processing, semantics and intent-matching algorithms to make predictive targeting easier. It claims to works across apps without the need to integrate the SDK into each app and can be used inside social media, chat messaging, m-commerce and search apps. Analytics for advertisers, targeted advertising The app (of which the keyboard is a part) also offers a dashboard for mobile ad campaigns with inbuilt analytics. Xploree claims that its platform independent SDK can be used as a plugin in third party apps, OS level OEMs and can aggregate analytics on device segmentation, click through, demographics, contextual info, ad inventory, search and text among other features. As of now, the company operates in India, Southeast Asia and the Middle East. Developed by KeyPoint Technologies, which also developed the Lipi keyboard and other Adaptxt apps, Xploree was launched in India last…

Please subscribe/login to read the full story.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

News

There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ