KeyPoint Technologies has entered into a partnership with Yahoo for its contextual search on the discovery platform Xploree, reports the ET. The partnership essentially adds a Yahoo search button on the Xploree keyboard, on tapping which users can directly search Yahoo to perform a generic Internet search.
In June, Xploree had entered into a similar partnership with Groupon India to offer real time deals on dining, wellness, shopping and travel segments from Groupon. Here the coupons would be displayed when a user would type an appropriate word like bus or jeans etc., and tap on the Xploree icon on the top right of the keyboard.
Xploree uses hyper contextual linking, natural language processing, semantics and intent-matching algorithms to make predictive targeting easier. It claims to works across apps without the need to integrate the SDK into each app and can be used inside social media, chat messaging, m-commerce and search apps.
Analytics for advertisers, targeted advertising
The app (of which the keyboard is a part) also offers a dashboard for mobile ad campaigns with inbuilt analytics. Xploree claims that its platform independent SDK can be used as a plugin in third party apps, OS level OEMs and can aggregate analytics on device segmentation, click through, demographics, contextual info, ad inventory, search and text among other features.
As of now, the company operates in India, Southeast Asia and the Middle East. Developed by KeyPoint Technologies, which also developed the Lipi keyboard and other Adaptxt apps, Xploree was launched in India last week and claims that it will support 140 global and Indic languages by the end of this year. As of now, the platform claims to support 36 Indic languages.
Yahoo search engine tweak:
In June, Yahoo tweaked its search algorithm for mobile browsers to display images, videos, news and other relevant details related to the search up front, instead of just a list of links. For example, if users searched for restaurants on the phone, the results display directions to the restaurant, reviews about it and photos and table reservation services links first up.
Yahoo reported mobile revenue of $234 million for the quarter ended March 31, 2015 (Q1 2015), down 7.87% from $254 million in the previous quarter, but up 61.3% year-on-year (YoY) from $145 million. Mobile revenue represented 21% of Yahoo’s traffic driven revenue, up from 14% in the same quarter last year. Yahoo had also claimed that its search volume in Q1 2015 was at a five-year high, and attributed this growth primarily to the partnership between Yahoo and Mozilla. In the previous quarter, Yahoo had signed a five-year strategic partnership with Mozilla to become the default search engine on Mozilla’s Firefox desktop and mobile browsers.