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UC Browser updates app to aggregate and display content; 100M daily users

Mobile browser UCWeb has updated its Android browser to version 10.7 with a UI overhaul, personalisation of discovery and content access. The company claims that the browser will act as a content aggregator as well as a distributor, for which it employs a card system (think Google Now and Twitter). The cards are in the form of widgets like Headlines, Top Sites, Jokes, Cricket Match, Cricket Topic, Top Free Apps, Opinion, Trending Video, Shopping etc, which can be arranged according to preference and one favourite can be pinned to the top. The pinned widget will display the content on the homepage of the browser app when you open it. The browser also has customisable backgrounds. UCWeb claims that in India, almost 50% of the total pageviews on mobile phones are accessed through its browser. It also claims to have 100 million daily active users, stating that UC Browser is available on over 3,000 different models of mobile devices from over 200 manufacturers and 11 languages. In December 2012, it had claimed to have 40 million users in India and globally, it claimed to have surpassed 500 million quarterly active users in March last year. Personal data leaks In May, the browser came under some fire after it was reported that it was leaking sensitive user information, making it a privacy risk according to a Canadian technology research group called Citizen Lab. The research was prompted by a document leaked by Edward Snowden, mentioning that the Chinese and English editions of…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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