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Uber adds 2-way number masking to address privacy concerns

Online cab aggregator Uber has introduced a number masking feature in India, after rival Ola introduced it earlier this week, where neither the driver, nor the rider’s number will be displayed when making or receiving a call. The company said that it had tested the technology with hundreds of drivers in cities across India, with plans to roll out throughout the country soon. It did not mention what technology it was using for this initiative. In June, Uber was in the news for the wrong reasons after a Uber driver allegedly misbehaved with a female passenger in Gurgaon, and apparently tried to kiss her forcibly. The passenger complained to Uber, to which the company replied to say that they had “a zero tolerance policy for this behaviour” and that they were “following up with Vinod (the driver) appropriately, and immediately.”…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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