Mumbai-based Scootsy, which provides a local discovery and delivery service, has entered into an exclusive partnership with India Book Distributions (IBD) to deliver books in 60 minutes to some parts of Mumbai. The initiative will apply to customers between Cuffe Parade and Juhu, with other locations to be added at a later date.
Other than this, Scootsy currently offers delivery from various local services like gift shops, gourmet food stores, boutiques, home stores, cosmetic brands, stationery and other essentials. The platform also claims to have an SOS category that assists users during urgencies with 24/7 delivery. The platform is accessible from desktops, and both iOS and Android ecosystems.
Scootsy was previously Meals on Wheels, and was rebranded earlier this year, in addition to offering items other than food. AntFarm had said in February, that it would merge Meals on Wheels with its yet-to-be-launched grocery and essential products ordering platform Scootsy
Meals on Wheels acquisition: Note that AntFarm had previously acquired the food delivery service Meals on Wheels for an undisclosed amount in November last year. While the terms of the acquisition were not disclosed, Sandeep Das had taken over as the CEO of the venture and had said AntFarm would focus on building the technology layer, adding more restaurant partnerships and building logistics with a focus on last-mile delivery. AntFarm had then launched a redesigned version the platform, and claimed to deliver food within 60 minutes.
AntFarm funding: In August last year, AntFarm had raised an undisclosed amount in Series A funding from Bay Capital and Hausela Capital Partners. The company had said then it would use this investment to build new early stage ventures in the fitness, hyperlocal and mobile segments, grow upcoming businesses in the travel segment and strengthen its existing portfolio companies.
ClickZoot acquisition: At the same time, the company had also mentioned its acquisition of the Mumbai-based performance ad network ClickZoot for an undisclosed amount. In June the same year, the company had stated plans of entering fitness and classifieds segments and had hired former Burrp COO Sandeep Das to its senior management team.
Launched in November 2012, AntFarm currently operates businesses like fashion label Stylista.com, travel portal Arrive.com and native advertising business Fork Media.The company had previously raised an undisclosed amount of angel investment from BCCL (Times of India Group) CEO Ravi Dhariwal and former Tech Mahindra CEO Sanjay Kalra.
Image source: Flickr user simonbooth