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Saregama launches a new app for Indian classical music

Saregama classical

Indian music label Saregama has launched a new Android and iOS app which allows users to stream Indian classical music, reports Indiantelevision.com. The app, called Saregama Classical, features a library of over 8,000 musical works, 400 artists and 50 radio stations across Hindustani, Carnatic and fusion music genres.

It features artists such as U Srinivas, Dr. M. Balamuralikrishna, Semmanagudi Srinivasa Iyer, Lalgudi Jayaraman, Kunnakudi Vaidhyanathan, M.S. Gopalakrishnan in Carnatic classical music. Hindustani artistes include Ustad Bismillah Khan, Ustad Amir Khan, Pt. Jasraj, Pandit Hariprasad Chaurasia, Bhimsen Joshi, Rahul Sharma, Ustad Amjad Ali Khan. The app also allows users to explore classical music according to raagas and includes Bhairavi, Marwa, Indira Kalyan, Megh Malhar, Jog, Pilu, Darbari, Hamsadhwani, Megh Malar, Dhanyasi and Mohanam.

The app has a free seven day trial period, following which Android users have subscription packages starting from Rs 99 for a month, Rs 495 for six months and Rs 890 for a year. iOS users need to pay Rs 120 for a month, Rs 620 for six months and Rs 1050 for a year (we’re not sure why there’s a price difference for the two operating systems). Saregama also says that all subscription plans entitle users to enjoy the service on up to four devices. The app also has support for offline listening.

Saregama financials

The company reported a net profit of Rs 2.6 crore for the quarter ended June 30, 2014 (Q1-FY16), registering 22% decline from Rs 3.36 crore in the same quarter last year. In the previous quarter, the company had reported a net profit of Rs 8.96 crore. Revenues from Saregama’s music business increased by  1.9% to Rs 28.41 crore, from Rs 27.88 crore in the same quarter last year. The profit before tax for the segment decreased to Rs 12.05 crore for the quarter, down 6.5% from Rs 12.89 crore in the same quarter last year.

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Song selector for B2B licensing

In August, Saregama India launched a “Song Selector” service, for making B2B licensing of music easier for brands. The B2B tool, which targets advertising agencies, film production houses and the TV industry, allows users to search from over 117,000 songs in Saregama’s catalogue, based on situations, moods, singers, composers and singers.

Online music store

Saregama also launched an online music store where users can pay and download songs. The library consists of 1.1 lakh songs in 14 languages and can be downloaded at Rs 9 per song after sampling it for free. The platform also sells premium albums at Rs 449, where individual songs cannot be bought at Rs 9, but only as a whole album. There’s no limit on the number of songs which can be downloaded and all the songs would be available as MP3s, with other audio formats coming soon.

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