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Paytm to launch movies & entertainment ticketing; BookMyShow implications

Mobile commerce marketplace and digital wallet Paytm has plans to add movie and entertainment tickets on its platform later this week, reports ET. Vijay Shekhar Sharma, founder and chairman of Paytm, told ET that it was planning to create a marketplace for entertainment tickets with deals and offers. We’ve written to Paytm and will update this article once we hear from them. Apparently, Bookmyshow, the biggest player in the entertainment ticketing industry will also be able to list as a seller on Paytm’s ticketing platform. Last month, Paytm announced that it had crossed 100 million users and was carrying out 75 million transactions every month. The move will let cinema chains list themselves as sellers, offering different pricing options and deals (like free popcorn or valet parking etc). The ET report cites that Paytm has also approached PVR, the largest multiplex chain in India, which Paytm claims has a 30% market share, accounting to over 670,000 bookings every year. PVR has 370 screens in 75 multiplexes in 33 cities, and has already tied with Paytm for its wallet services. BookMyShow- PVR partnership Note that in July 2013, BookMyShow had entered into a 5 year strategic partnership with PVR, targeting Rs 1,000 crore of ticket sales over the 5 year period, exclusively on the BMS platform. BookMyShow basically became PVR’s preferred e-ticketing channel partner, with BMS providing PVR with CRM capabilities. We’re unsure whether this partnership has been affected and have written to BMS for further details. As of now, PVR…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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