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Paytm to launch movies & entertainment ticketing; BookMyShow implications


Mobile commerce marketplace and digital wallet Paytm has plans to add movie and entertainment tickets on its platform later this week, reports ET. Vijay Shekhar Sharma, founder and chairman of Paytm, told ET that it was planning to create a marketplace for entertainment tickets with deals and offers.

We’ve written to Paytm and will update this article once we hear from them. Apparently, Bookmyshow, the biggest player in the entertainment ticketing industry will also be able to list as a seller on Paytm’s ticketing platform. Last month, Paytm announced that it had crossed 100 million users and was carrying out 75 million transactions every month.

The move will let cinema chains list themselves as sellers, offering different pricing options and deals (like free popcorn or valet parking etc). The ET report cites that Paytm has also approached PVR, the largest multiplex chain in India, which Paytm claims has a 30% market share, accounting to over 670,000 bookings every year. PVR has 370 screens in 75 multiplexes in 33 cities, and has already tied with Paytm for its wallet services.

BookMyShow- PVR partnership
Note that in July 2013, BookMyShow had entered into a 5 year strategic partnership with PVR, targeting Rs 1,000 crore of ticket sales over the 5 year period, exclusively on the BMS platform. BookMyShow basically became PVR’s preferred e-ticketing channel partner, with BMS providing PVR with CRM capabilities. We’re unsure whether this partnership has been affected and have written to BMS for further details. As of now, PVR Cinemas’ tickets are available on the BMS platform. 

BookMyShow is also testing out a new website where it has a slideshow of events, movies and other info under a search bar (floating), below which it has featured events. On the left panel, it lists top movies (likely by user votes), while on the right it displays something like a curated list of movies under “Just For You” where it lists present and upcoming movies.

Gift Cards on BookMyShow
Meanwhile, BookMyShow seems to have launched gift cards of denominations of Rs 150, 250, 500 and 1,000 (valid for 6 months from activation date) on its platform. The company states that gift cards can be redeemed partially and can be used for movies, plays, concerts or sports events. As of now, only 10 gift cards can be purchased in one transaction and can be paid for by net banking, credit and debit cards. The cards will also be available across all Indian cities that BookMyShow operates in.

PVR’s DT Cinemas’ acquisition
In June, PVR announced that it had entered into ‘definitive agreements’ to acquire DLF Group‘s non-core business DT Cinemas on a slump sale basis, for a price of approximately Rs 500 crore. PVR Cinemas, in its notice issued to the BSE (pdf), said the proposed transaction was subject to the approval of statutory regulations. At that time, PVR said that it had a total of 105 multiplexes adding to 467 screens across 43 cities, while DT cinemas had 8 multiplexes with 2 upcoming ones and a total of 29 screen with 10 upcoming ones.

Competition: Explara’s IndianStage acquisition
In April, Bangalore based event platform Explara acquired events ticketing company IndianStage.in for an undisclosed cash and equity deal. Post acquisition, IndianStage founders Baskar Ethirajan and Sajesh Nair joined the Explara management team. IndianStage would continue sales and business development for Explara going forward, as Explara would take advantage of IndianStage’s foothold in the entertainment segment.


Also read: BookMyShow CEO Ashish Hemrajani On The PVR Deal, Mobile, Monopolies & more – Part 1

BookMyShow CEO Ashish Hemrajani On Ticket Pricing, Refunds, Competition, Offline Ticketing & More – Part 2

What The PVR-BookMyShow Movie Ticketing Deal Means For Customers, PVR & Theaters

Our Paytm coverage here and BookMyShow coverage here.

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