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Ozonetel and tenthavenue to launch Electra for emerging markets

Cloud telephony company Ozonetel Systems has partnered with PR company WPP’s tenthavenue to build a new version of Electra, a mobile marketing platform, especially for developing markets. This partnership will add new features and capabilities on the existing platform, through which advertisers will be able to deliver mobile asset formats via USSD, SMS, IVR and compressed video routes for 150 countries. Advertisers will also be able to measure consumer behaviour and engagement levels in real time, consolidate and deliver value exchange mechanisms like mobile airtime and talktime top ups, personalised content and messaging through a logic engine and different enterprise communication models for scaling up. Tenthavenue will also integrate new messaging pipes to work with Electra for new media distribution products. Ozonetel’s Yantra Software acquisition In August last year, Ozonetel Systems acquired the speech recognition vertical of Yantra Software in a pay-out model for an undisclosed amount. Post the acquisition Yantra Software’s 20 member team joined Ozonetel, along with its Intellectual Property (IP) and technology. Yantra Software’s speech recognition solutions included: Text-to-Speech engine for Indian languages, Speech Recognition engine for Indian dialects, Gender Identification (to automate targeted service and conduct customised surveys), Speech Biometric (to identify speaker, security measure) and Sentiment Analysis. In 2013, Ozonetel acquired the customers of cloud telephony company Resolvity Information Technologies’ VoiceGain product, after the company decided to shut shop in India. In February this year, tenthavenue appointed Sudipto Roy as CEO of Emerging Markets, covering Asia, Africa, Middle East and Turkey. Roy began his new…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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