Online cab aggregator Ola has added free WiFi, ‘superior cars’, best rated drivers, and an opportunity to meet Narain Karthikeyan, Abish Mathew and Milind Soman through its ‘Select’ program for riders taking Ola Prime rides in Bangalore. Ola Prime is available in Mumbai, Bangalore, Delhi, Pune, Chennai and Jaipur and is a drop service through sedans and SUVs. Ola launched the rewards and loyalty program called ‘Ola Select’ for its frequent customers last month. At that time, Select users would be able to use free WiFi, no-cost upgrades, discounts and ‘exclusive benefits’ from partners Myntra,Snapdeal and Cleartrip. Ola claimed that it was inviting users to the Select program based on their usage behavior and frequency, among other parameters. Ola says that the Prime for Ola Select users was launched on 8 September at an introductory fare of Rs 13/km, with a base fare of Rs 100 for the first 4 kms, and Re 1/min (charged even for the first 4 kms). It claims to have over 500 cars in the Prime category in Bangalore. Note that late last month, Ola's rival Uber and telecom operator Bharti Airtel entered into a strategic partnership to allow Mumbai’s Uber riders to pay with Airtel Money in their cab rides in India. Airtel said that all of Mumbai Uber cabs would also be equipped with free Airtel 4G WiFi for usage, and that this service would be launched across India soon. Airtel will become Uber’s official telecom partner. Driver cashbacks Earlier this month, Ola partnered with Indian Oil (IOCL) to…
