wordpress blog stats
Connect with us

Hi, what are you looking for?

Ola Prime offers free WiFi for riders through its Select loyalty program

olacabs

Online cab aggregator Ola has added free WiFi, ‘superior cars’, best rated drivers, and an opportunity to meet Narain Karthikeyan, Abish Mathew and Milind Soman through its ‘Select’ program for riders taking Ola Prime rides in Bangalore. Ola Prime is available in Mumbai, Bangalore, Delhi, Pune, Chennai and Jaipur and is a drop service through sedans and SUVs.

Ola launched the rewards and loyalty program called ‘Ola Select’ for its frequent customers last month. At that time, Select users would be able to use free WiFi, no-cost upgrades, discounts and ‘exclusive benefits’ from partners Myntra,Snapdeal and Cleartrip. Ola claimed that it was inviting users to the Select program based on their usage behavior and frequency, among other parameters.

Ola says that the Prime for Ola Select users was launched on 8 September at an introductory fare of Rs 13/km, with a base fare of Rs 100 for the first 4 kms, and Re 1/min (charged even for the first 4 kms). It claims to have over 500 cars in the Prime category in Bangalore.

Note that late last month, Ola’s rival Uber and telecom operator Bharti Airtel entered into a strategic partnership to allow Mumbai’s Uber riders to pay with Airtel Money in their cab rides in India. Airtel said that all of Mumbai Uber cabs would also be equipped with free Airtel 4G WiFi for usage, and that this service would be launched across India soon. Airtel will become Uber’s official telecom partner.

Driver cashbacks
Earlier this month, Ola partnered with Indian Oil (IOCL) to provide its drivers cashbacks of Re 1 for every liter of fuel filled at IOCL stations across India. The program would also extend to CNG fuelling in Delhi. The company would also set up mobile contact centres at IOCL CNG stations to talk to driver partners who’d want to register on the platform.

Advertisement. Scroll to continue reading.

Drivers charged for using the platform
This month, Ola and rival Uber started charging their drivers Rs 300 a week to try and prevent them from using other aggregating platforms. This charge, which applies regardless of usage, is being attributed to phone, mobile Internet connections and other services provided by the aggregators.

Kolkata’s yellow taxis on Ola
The online cab aggregator also introduced Kolkata’s yellow taxis on its platform. The company claimed to have over a 1,000 yellow taxis on the app already and said that it would register overall 5,000 taxis in the next 3 months. Ola has provided the taxi drivers with smartphones which will help them accept rides and navigate to the location.

Pay for Oyo Rooms through Ola Money
Ola Money, online cab aggregator Ola’s in app wallet for payments, can be used to pay for other companies like Oyo Rooms, Lenskart and Saavn among others across India. Ola Money users will also be offered promotional cashbacks and discounts from merchants in the initial roll out integration. Ola told MediaNama that it has tied up with ZipCash for its wallet services.

Ola goes app only
In July, the online cab aggregator stated that it was going app only from this month across its 100 cities of operation. Ola used to let users book cabs by calling 3355-3355 before this move, which will now be used for call centre operations (customer support). The company also updated the app to better support content loading on 2G networks, it said in a statement. The app would reportedly allow users to save on their data usage and work even in areas of poor connectivity.

Ola-TFS integration
In late June, Ola started integrating TaxiForSure’s (TFS) hatchback cars into Ola’s own booking app. The integration was visible only to Delhi and Mumbai users for starters and was to be rolled out to other cities in phases over the next few weeks. The TaxiForSure app would continue to operate with all categories.

Last month, TaxiForSure said that it was shutting down its independent brand in 22 cities and migrating to Ola. The company said that it was transferring all TFS credits to the user’s bank account and all the promotional credits would be migrated to Ola Money.

Advertisement. Scroll to continue reading.

Our Ola coverage here.

Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

News

By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...

News

By Rahul Rai and Shruti Aji Murali A little less than a year since their release, the Consumer Protection (E-commerce) Rules, 2020 is being amended....

You May Also Like

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ