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Ola partners with IOCL to offer cashbacks and benefits to drivers

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Online cab aggregator Ola has partnered with Indian Oil (IOCL) to provide its drivers cashbacks of Re 1 for every liter of fuel filled at IOCL stations across India. The program will also extend to CNG fuelling in Delhi. It will also set up mobile contact centres at IOCL CNG stations to talk to driver partners who’d want to register on the platform.

Ola says that it will provide its driver partners with smart fuel cards, with which they will be able to get the cashbacks. The benefits will include on spot referral schemes and rewards for fuelling on specific days at IOCL outlets. It will facilitate audits and trainings at over 50 IOCL CNG stations.

CNG vehicle incentives
This follows Ola’s previous move where it announced incentivizing drivers in Delhi with benefits of up to Rs 100,000, including a discount of up to Rs 60,000, to purchase a new CNG car. Ola partnered with dealers like Maruti, Hyundai, Tata, and the program closed yesterday. Ola claims that a majority of its cars in Delhi run on CNG, while it has added 3,000 more CNG vehicles in the city in the last week.

Drivers charged for using the platform
Today, Ola and rival Uber started charging their drivers Rs 300 a week to try and prevent them from using other aggregating platforms. This charge, which applies regardless of usage, is being attributed to phone, mobile Internet connections and other services provided by the aggregators. Ola sent out a message to drivers informing them that it would charge Rs 300 per week for the next 6 months, and Rs 75 per week post 6 months as the Platform Management Fee.

Kolkata’s yellow taxis on Ola
Earlier this week, the online cab aggregator introduced Kolkata’s yellow taxis on its platform. The company claimed to have over a 1,000 yellow taxis on the app already and said that it would register overall 5,000 taxis in the next 3 months. Ola has provided the taxi drivers with smartphones which will help them accept rides and navigate to the location.

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Pay for Oyo Rooms through Ola Money
Ola Money, online cab aggregator Ola’s in app wallet for payments, can be used to pay for other companies like Oyo Rooms, Lenskart and Saavn among others across India. Ola Money users will also be offered promotional cashbacks and discounts from merchants in the initial roll out integration. Ola told MediaNama that it has tied up with ZipCash for its wallet services.

Ola rewards program
Last month, Ola launched a rewards-like program called ‘Ola Select’ for its frequent customers where they’d be able to use free WiFi, no-cost upgrades, discounts and ‘exclusive benefits’ from partners Myntra, Snapdeal and Cleartrip. Ola said that it was inviting users to the Select program based on their usage behavior and frequency, ‘among other parameters’.

Ola goes app only
In July, Ola stated that it was going app only from last month across its 100 cities of operation. Ola used to let users book cabs by calling 3355-3355 before this move, which will now be used for call centre operations (customer support). The company also updated the app to better support content loading on 2G networks. The app would reportedly allow users to save on their data usage and work even in areas of poor connectivity.

Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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