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MoEngage raises $4.25M from Helion Venture Partners and others

moengage

User analytics and engagement platform MoEngage has raised $4.25 million in Series A funding led by Helion Venture Partners in participation with Exfinity, Snapdeal co-founders Kunal Bahl and Rohit Bansal and Taxi For Sure’s Raghunandan G. The funds will be used by MoEngage for international expanding and technological development.

Founded in July 2014 by Raviteja Dodda and Yashwanth Kumar, MoEngage operates from Bengaluru and San Fransisco. The company aims to help mobile app companies retain and engage users through targeted and personalized messaging such as push notifications, in-app recommendations, email campaigns and other channels. MoEngage claims to be profiling 20% of smartphone users in India, amounting to 1 billion personalized interactions each month.

With the seed funding it received earlier this year, MoEngage has raised a total of over $5 million so far. In particular, the company plans to launch three new features on the app:

– Uninstall Tracking and Analytics through which the companies can keep a check on users who have uninstalled their apps with plausible reasons ascertained by its predictive engine

-Geo-fencing Capabilities for easily creating and updating geo-fences along with triggering location-based push notifications and

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-Smart Emails Campaign which uses advanced segmentation to deliver mobile optimized emails to target customers.

In the past MoEngage claims to have served clients like UrbanClap, Oyo Rooms, Snapdeal, Taxi For Sure, Redbus, Gaana, Shine, TrulyMadly, YepMe, Haptik, Cleartrip, Shopclues, Goibibo and BigBasket.

Competition:

– In March, online app marketing and analytics platform, Localytics raised $35 million in Series D Funding from Saphire Ventures which brought its total investments to $60 million. The company said it would use the funds to develop predictive apps to help companies engage with customers at all stages. At present, it charges $1,000 for 100,000 active users and for apps with large base of over 1mn, the effective cost can come to $5000/month.

– Customer engagement tool Appboy raised $15 million. The company claims that the funds were used to expand its team and sales and marketing objectives. Appboy charges its clients $5,000 for 1 milion users.

– In August, marketing automation tool Kahuna raised $45 million in Series B funding led by Tenaya Capital. Kahuna uses machine learning to aid companies in better engaging with customers.

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– In February, Urban Airship announced the completion of its Series D of $21 million from a cluster of investors namely August Capital, Foundry Group, Franklin Park Associates, QuestMark Partners, True Ventures and Verizon Ventures. Urban Airship charges $10k/month for Enterprise edition.

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