User analytics and engagement platform MoEngage has raised $4.25 million in Series A funding led by Helion Venture Partners in participation with Exfinity, Snapdeal co-founders Kunal Bahl and Rohit Bansal and Taxi For Sure's Raghunandan G. The funds will be used by MoEngage for international expanding and technological development. Founded in July 2014 by Raviteja Dodda and Yashwanth Kumar, MoEngage operates from Bengaluru and San Fransisco. The company aims to help mobile app companies retain and engage users through targeted and personalized messaging such as push notifications, in-app recommendations, email campaigns and other channels. MoEngage claims to be profiling 20% of smartphone users in India, amounting to 1 billion personalized interactions each month. With the seed funding it received earlier this year, MoEngage has raised a total of over $5 million so far. In particular, the company plans to launch three new features on…
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