Chinese mobile ad platform Mobvista has earmarked $100 million to expand its operations in India over the next three years, reports the Press Trust of India. The report adds that as part of the company's plans, Mobvista will set up an office in the country by the end of the year. In India, Mobvista counts firms like Flipkart, Paytm, OLX, Jabong, Freecharge, Yatra and Newshunt as its clients. Founded in 2013, the company provides advertisers and developers solutions for user acquisition, performance marketing and traffic monetization, and claims to currently deliver over 10 billion daily ad impressions across over 230 countries. Mobvista also provides game publishing solutions via its sub-brand VstarGame that claims to have published multiple mobile games in South East Asia and Taiwan regions. In August, Mobvsita raised 200 million yuan (US$32.21 million) from China’s top media firms including Shanghai Media Group and Mango TV. The funds were intended for Mobvista to expand overseas mobile marketing and game distribution channels. Other developments in the space - In August, Chinese mobile apps developer Cheetah Mobile said it would be launching an ad tech platform in India. The Cheetah Ad platfrom was launched in June this year and at the time, Cheetah Mobile’s mobile applications and its media ad network worked together to reach audiences. Cheetah Mobile had mentioned that it had 443.6 million monthly active users on its apps. – In the same month, SVG Media bought the India business of Komli Media. Komli Media has around 100 people in Bangalore, Delhi, Chennai and Mumbai, and around 400-500 clients, and the acquisition would give…
