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Chinese ad platform Mobvista to invest $100 million in India


Chinese mobile ad platform Mobvista has earmarked $100 million to expand its operations in India over the next three years, reports the Press Trust of India. The report adds that as part of the company’s plans, Mobvista will set up an office in the country by the end of the year. In India, Mobvista counts firms like Flipkart, Paytm, OLX, Jabong, Freecharge, Yatra and Newshunt as its clients.

Founded in 2013, the company provides advertisers and developers solutions for user acquisition, performance marketing and traffic monetization, and claims to currently deliver over 10 billion daily ad impressions across over 230 countries. Mobvista also provides game publishing solutions via its sub-brand VstarGame that claims to have published multiple mobile games in South East Asia and Taiwan regions.

In August, Mobvsita raised 200 million yuan (US$32.21 million) from Chinas top media firms including Shanghai Media Group and Mango TV. The funds were intended for Mobvista to expand overseas mobile marketing and game distribution channels.

Other developments in the space

– In August, Chinese mobile apps developer Cheetah Mobile said it would be launching an ad tech platform in India. The Cheetah Ad platfrom was launched in June this year and at the time, Cheetah Mobile’s mobile applications and its media ad network worked together to reach audiences. Cheetah Mobile had mentioned that it had 443.6 million monthly active users on its apps.

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– In the same month, SVG Media bought the India business of Komli Media. Komli Media has around 100 people in Bangalore, Delhi, Chennai and Mumbai, and around 400-500 clients, and the acquisition would give SVG Media a reach of over 150 million Indian Internet users across screens.

– Ad network Amagi also said that it would launch a new managed playout service in September that helps broadcasters simplify video content preparation, management and delivery using its cloud platform. The company claims it would also help increase workflow efficiency, quality control and provide complete control of playouts to broadcasters.

– Mobile ad-tech firm Tyroo launched its Product Listing ads (PLA) which would be open to all app publishers and compete with Google and Facebook’s PLA. Tyroo’s PLA is an independent  native ad platform that allows app publishers to deliver ads without compromising on a user’s app experience.

– InMobi tied up with Amazon India, Paytm and other marketplaces to launch Miip, its advertising discovery platform. The platform will be launched in its beta version soon with apps like Shopclues, Swiggy, Moneyview, Nestaway, Urban Ladder, Vozpop, Wooplr and Zimmber sporting its features. Miip essentially shows up as an animated green monkey on apps, suggesting users which products they can buy.

– In May, mobile marketing and advertising firm Vserv launched a new commerce solution for telecom and DTH operators where users can now buy data, voice and segmented channel packs through advertisements and complete transactions for the services.

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