wordpress blog stats
Connect with us

Hi, what are you looking for?

Mahindra launches eCommerce site for Mahindra products

m2all

The Mahindra group has launched an ecommerce portal called M2all, where it will sell all Mahindra products and services, reports ET, and has already started taking bookings for its SUV Mahindra TUV300. The ecommerce marketplace will add other manufacturers and sellers of ‘complementary’ products (like helmets, biking gear, accessories etc.) with time. Mahindra has tied up with CCAvenue for payments on its portal as of now.

As of now, 5 of the group’s 31 brands will have virtual stores, while all brands will have a presence in the next 2 years on the platform. The platform also employs 10 people with plans of hiring, and will come under a new company called Mahindra e-Market, a wholly owned subsidiary of Mahindra & Mahindra. It currently lists 400 Mahindra products and services, out of which over 40 of them include vehicles, real estate, gensets and bikes, which will be ordered online and be delivered with the help of Mahindra’s dealer, distributor and logistics partners.

It will initially focus on B2C, with plans to expand to B2B as well later. Its partnerships with other e-commerce marketplaces like Flipkart and Snapdeal will continue, according to this Mint report. M2all will also offer group companies and external sellers e-commerce technology such as online catalog management, payment integration, digital marketing and data analytics among others.

Last month, The Mahindra Group appointed Jaspreet Bindra the Group Senior VP for Digital Innovation and Ecommerce. In his new role, Bindra would be responsible for implementation of digital technologies, especially an ecommerce framework for Mahindra’s auto division, two wheeler business and other consumer facing businesses.

In the same month, RBI granted “in-principle” approval to 11 applicants for payments banks, from 41 applications that it received, of which Tech Mahindra was one: It operates a pre-paid payment instruments (m-wallet) known as “MoboMoney”, which is an NFC based mobile wallet solution from group company CanvasM. TechMahindra, in April, launched NFC based payments for ICICI Bank.

Advertisement. Scroll to continue reading.

Mahindra Retail: In February, Mahindra Retail had acquired BabyOye for an undisclosed amount. In December last year, it was reported that Mahindra Partners the emerging businesses arm of the Mahindra Group was in talks with Nest Childcare Services (which operates Babyoye) to acquire the company. Subsequently in March, Mahindra had said it would integrate its entire e-commerce business into Babyoye.com.

BabyOye acquisition; Mom&Me plans: In March, Mahindra Retail planned to integrate its entire e-commerce business into Babyoye.com. Mahindra Retail already had a presence in the physical retail market through its Mom&Me chain, and its online store momandmeshop.in would be discontinued after being integrated with Babyoye. Mahindra would add 50 Mom&Me physical stores in the next fiscal. Mahindra Retail had acquired BabyOye in February this year.  

Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

News

By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...

News

By Rahul Rai and Shruti Aji Murali A little less than a year since their release, the Consumer Protection (E-commerce) Rules, 2020 is being amended....

You May Also Like

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ