The Mahindra group has launched an ecommerce portal called M2all, where it will sell all Mahindra products and services, reports ET, and has already started taking bookings for its SUV Mahindra TUV300. The ecommerce marketplace will add other manufacturers and sellers of ‘complementary’ products (like helmets, biking gear, accessories etc.) with time. Mahindra has tied up with CCAvenue for payments on its portal as of now. As of now, 5 of the group’s 31 brands will have virtual stores, while all brands will have a presence in the next 2 years on the platform. The platform also employs 10 people with plans of hiring, and will come under a new company called Mahindra e-Market, a wholly owned subsidiary of Mahindra & Mahindra. It currently lists 400 Mahindra products and services, out of which over 40 of them include vehicles, real…
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