Online directory services platform JustDial has launched the new version of its Search Plus app which integrates 24 services, the company informed via a notification on the Bombay Stock Exchange. JustDial mentions that the app is currently available for Android phone users and iOS users will be getting the application soon.
JustDial founder V.S.S. Mani, earlier in February, had said that the company will launch a massive advertising campaign, spending around $15-20 million, to promote it to customers.
The revamped app features an updated user interface and features large tiles for each category. The app also features a voice search option to find results on the app. SearchPlus also features a loyalty points section where users can get points for when they get other users to sign up for the service. Users can also get points when they make purchases or appointments via online payments on JustDial. JustDial mentions that 100 loyalty points will equal to Re 1.
The app also now allows people to make purchases online for categories such as electronics, mobile phones, televisions, white goods, furniture among others. Note that JustDial had launched an ecommerce marketplace in January and began aggregating neighborhood shops for the same.
JD Cash delayed
Last month, during an analyst call, VSS Mani also said that JustDial’s payments platform will be launched in the next quarter. Earlier this year, Mani had said that they were looking to launch JD Cash sometimebetween April-June 2015, during the company’s Q3-FY15 earnings conference call. JD Cash was again delayed in the preceding quarter and Mani said that the beta version of JD Cash is ready and they’re currently testing it. Justdial wants to be “100% sure about the way we go about it”, because it involves financial transactions.
In August last year, Justdial had first said that it was planning to introduce JD Cash, a payments platform integration for its Search Plus suite of services.
Note that Justdial has opted to tie-up with an existing mobile wallet service provider instead of applying for a prepaid-payment instruments (PPI) license itself. However, it hasn’t revealed the name of the wallet service provider it has tied-up with.
JustDial needs a wallet to operate JD cash or partner with one, because it is a marketplace. If it were an e-commerce player, and owned the inventory or the services that customers were buying on its site, it would effectively be operating a closed wallet, which would not need a license. Since customers are buying from merchants and service providers via JustDial, it needs a semi-closed prepaid payment instrument (or a semi-closed wallet).