Mobile ad network Inmobi has partnered with payment companies Stripe, Alipay and Paytm to enable payments over its advertising discovery platform Miip. In conversation with MediaNama, Supriya Goswami, head of marketing for India and South East Asia, said that Stripe will be handling payments in the United States, Alipay in China and Paytm in India. Earlier in August, InMobi tied up with Amazon India, Paytm and other marketplaces to launch Miip. Think of Miip as cross between Clippy, the paper clip assistant from Microsoft word, and a pop up ad. Miip essentially shows up as an animated green monkey on apps, suggesting users which products they can buy. For example, when listening to music, the monkey pops up with relevant merchandise, track reviews, concert tickets, music equipment or trending rock collections in one place. The platform extracts different types of content from existing apps to make them accessible in one place. Users can also make purchases within this zone. It is interesting to note that Pinterest has tied up with US-based Stripe to handle payments for their new button feature. Stripe also has a partnership with Alibaba-owned Alipay to handle payments for customers in China, as indicated by this Wall Street Journal report. It also allows online merchants to conduct transactions using 139 currencies and Bitcoin. Miip as a platform primarily has three types of ads which will pop on mobile applications: -Pop up ads featuring Miip's mascot, - carousel ads present in applications and - native advertisements in news publications. Miip also takes into account user preferences on…
