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HOOQ appoints Flipkart’s Ravi Vora as CMO; new CEO, CFO & other hires

peter bithos

Singtel’s video streaming service HOOQ has appointed Peter Bithos as its CEO, Linda Höglund as its CFO, and Scott Lee as chief strategy and customer insights officer. Bithos has previously worked as Globe Telecom as its COO, where he led all consumer telco, digital and fintech efforts. HOOQ’s press statement mentions that Bithos was responsible for Globe’s partnerships with Google, Facebook, Spotify, Viber, and Walt Disney among others, most notably among which was Facebook, which went on to become Internet.org.

Bithos has also worked as the CEO of Virgin Mobile Australia for 3 years. Prior to that, he worked as the director of strategy and M&A at Singtel Optus, where he led the Virgin Mobile acquisition among others. Bithos has also worked at Baim & Company.

HOOQ has also appointed Ravi Vora as the chief marketing officer, where Vora will head global marketing initiatives and manage all the country teams. He will also oversee long term brand building and near term revenue management through customer acquisition, retention and lifecycle management programs. Vora joins HOOQ from Flipkart, where he was the head of marketing, where he helped set up the division, according to the press statement. Late last month, we broke the news that Vora had resigned from Flipkart. At Flipkart, Vora led the customer service function and private labels portfolio for a year. Before that, Vora has worked at Unilever, Heinz India and Olam International.

Linda hoglund

At HOOQ, CFO Höglund will be responsible for financial strategy, analysis and planning, accounting and other financial operations teams. She will also lead investor relations and financial business development. Prior to joining HOOQ, Höglund worked as the global CFO and EVP or Klarna, before which she worked as the CFO and in business development for Electronic Arts Games Europe. She also served as the CFO and VP of DICE for 4 years. Höglund has also worked at Goldman Sachs.

scott lee

Chief of strategy Lee will focus on the HOOQ consumer through data insights and by markets. He will help improve the customer experience through testing and analysis and working cross-functionally across HOOQ’s other business units. Before HOOQ, Lee was the VP of marketing at NatureBox, director of digital marketing at Netflix and has held various marketing and sales positions at Razorfish and 24/7 Real Media.

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HOOQ has also appointed Michael Smith Jr. as its CTO, where Smith will drive product and technology development for HOOQ’s premium online video content service in Asia. He will also be responsible for the R&D of all technology related issues at the company. Smith has previously worked as the chief product officer at Spuul, at Yahoo Developer Network APAC, where he oversaw startup acquisitions and partnerships with companies in Southeast Asia. He’s also worked with BEA Systems.

Krishnan Rajagopalan

Krishnan Rajagopalan (also the co-founder) has been appointed as the chief content officer, where he will look after content, business development and market expansion. Rajagopalan previously worked as the technology and regional TV head at Singtel Digital Life, as the VP of Motion Picture Association of America (MPAA) and as director of technology at Sony Pictures.

Our HOOQ coverage here.

Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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