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Google rolls out physical gift cards; will also sell them online

Google has rolled out physical Google Play Gift Cards in retail outlets including Spice Hotspot, Vijay Sales, Planet M, Planet Mobile and Sangeetha Mobile across India. The cards will also be available on Snapdeal and can be paid for by cash on delivery. Currently the gift cards are available in denominations of Rs 750, Rs 1,000 and Rs 1,500. The Play store card is redeemable in the Play store for any apps, movies, books and games etc. The platform is currently offers some apps for as low as Rs 10 as a promotion along with discounts on various movies and books. Google had first announced that it would offers Play Store vouchers in India in June this year. The company informed us then that the the gift cards were issued by an offshore Google entity and only being distributed in India, which, to us, appears to be an interesting loophole in the RBI regulation, which therefore, it appears, allows companies to create gift cards abroad and distribute them in India, while Indian companies would need to buy a license to do the same time. It’s also worth noting that one of Google’s partners in this rollout, BK Modi’s Spice Group, recently got a semi-closed prepaid wallet license from the Reserve Bank of India. QwikCilver’s Woohoo: Last month, QwikCilver launched e-gift and gift card store Woohoo.in, which it claimed would work across 400 cities and over 150 brands, online and offline. The website basically consolidated from its previous offering GiftBig by…

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