wordpress blog stats
Connect with us

Hi, what are you looking for?

Google AdWords to allow advertisers target specific email IDs

Google has launched a couple of new features for AdWords, including the ability for advertisers target customers by their email ID’s, Similar Audiences and Universal App Campaigns. The company mentions that these features will roll out to all advertisers over the next few weeks. Customer Match, the feature that lets target customers by their email ID’s, works by allowing advertisers to upload a list of email addresses, which are then matched to signed in users on Google to let advertisers build campaigns and ads specifically designed for this audience. The platform also lets advertisers generate a list using ‘Similar Audiences’ feature, to target new (but with similar tastes) customers on YouTube and Gmail that might be interested in the product. On similar lines, the Universal App Campaign will let advertisers advertise their apps across a variety of channels. The feature will be available to all developers and advertisers, and will let them advertise across the Google Display Network, Google Search, YouTube and Google Play. According to Google, the advertiser will only need to provide the ‘desired cost-per-install’, with the rest of the campaign, including setting up images to providing a description, will be automated. As for the conditions, Google mentions that the email IDs used should have been collected using the user’s permission. Interestingly, the company itself does not seem to be interested in collecting these email IDs, as the feature requires the uploaded email ID’s list to be encrypted with the SHA256 algorithm. Additionally, according to Google, it will…

Please subscribe/login to read the full story.
Written By

Free Reads

News

With GPS in every car, India's toll collection is going high-tech.

News

Google is currently undergoing the necessary procedures for the leasehold land, which is presently under the ownership of the Maharashtra Industrial Development Corporation.

News

The pilot project for which is being launched in 19 cities this year, with a plan to launch a full-fledged rollout next year.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ