Online furniture retailer FabFurnish has appointed Nimit Kumar as its chief technology officer, reports IndianRetailer. Kumar will be responsible for technology innovation and expanding the company’s service and product portfolio.
Kumar has previously worked as a product and technology advisor at various companies. He founded and is the CEO of uniRow for over 2 years now. He also founded and was the CEO of Samuday Web Technologies for 3.5 years, before which he worked as the manager of search at Gridstone Research for almost 3 years. Kumar has worked as the analytic software lead/ R&D scientist at Fair Isaac for over a year, as a technical staff member at IBM India and as an intern at National Chiao-Tung University.
Move to being a content driver marketplace
Earlier this month, Fabfurnish moved from being a furniture marketplace to a “content-driven” platform for discovery and sale of curated products. It tied up with interior designers Aprajita Suri Davar and Tanuj Ahuja and initiated content partnerships. The company claimed that it would engage with users weekly through feature stories, curated brand and designer shops. It was not clear whether the company would continue to provide its traditional decor listings along with the curated looks, or move to a curated looks-only marketplace.
Founders step down
In July, FabFurnish co-founders Vikram Chopra and Mehul Agrawal stepped down from daily responsibilities, while senior directors Ashish Garg and Ankita Dabas took over Chopra and Agarwal’s roles. Chopra and Agrawal would continue as advisors at FabFurnish. Then, the company had said that it had restructured its senior management in order to address its work culture and organisational composition and had plans to expand its online presence.
Launch of FabOne
In March this year, the company launched a shipping solutions provider called FabOne. Then, FabFurnish was to invest $15 million over the next 6-9 months to expand FabOne. Mehul Agrawal had said then that the logistics arm would “cut down on delivery cost and to ensure a greater customer experience.”
30% traffic from Tier II and III cities
It’s worth noting that Vikram Chopra had told Medianama, earlier this year, that 30% of their sales came from Tier II and III cities and the number was increasing. Since reach of third-party courier companies was still limited in these centres, the decision to launch an in-house logistics arm seemed like the next best alternative.
