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Chinta Shyamsundar quits as Asianet CEO to set up ecommerce venture

Chinta ShyamsundarChinta Shyamsundar has quit as CEO and executive director of Asianet News Network and will be setting up a new ecommerce venture which will focus on the apparel and gifting vertical. Shyamsundar will also be setting up a business consultancy and build up media assets.

Elaborating on building media assets, Shyamsundar said that he is looking at entering the international live music business.

Shyamsundar worked at the helm of Asianet News Network for six years and was responsible for developing focus and credibility of the brand. Prior to Asianet, he was also the CFO and COO of Jupiter Media and Entertainment. Shyamsundar also held the post of Business Head of Suvarna News. He was also of Head Controlling at the Bengaluru International Airport.

In March 2014, STAR India acquired 100% stake in Asianet Communications. Founded in 1991, Asianet currently operates Malayalam channels like Asianet, Asianet Plus, Asianet Middle East, Asianet Sitara, Asianet Movies and Kannada Channels like Asianet Suvarna and Suvarna Plus.

Other developments at Asianet

In August, Asianet launched Asianet Mobile TV, an app for live streaming of Malayalam channels. As many as 20 Malayalam channels with content in entertainment, news, travel, lifestyle, and spiritual will be available on the app. The mobile app will also have access to Asianet’s radio channels.

Note that Hotstar, STAR India’s video streaming service, also streams 36 shows from Asianet’s network on the platform.

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