Capillary, a cloud-based customer relationship manager platform, has raised Rs 300 crore ($45 million) in a new round of funding led by private equity firm Warburg Pincus, reports TechCircle. Existing investors Sequoia Capital and Norwest Venture Partners have also participated in the round. An Economic Times report added that Capillary had used a significant portion of the funding to buy digital commerce solution provider MartJack and machine learning startup Ruaha Labs. It has also picked up a minority stake in CloudCherry, a customer satisfaction management firm. Interestingly, an earlier report by the Economic Times in April had said that Capillary had raised a loan of Rs 15 crore for the acquisition of MartJack. At the time, a filing with the Ministry of Corporate Affairs had said that Capillary had passed a shareholder resolution in February this year to borrow ~ Rs 9 crore through a term loan from SVB India Finance at a yearly interest of 15.15%. Founded by Aneesh Reddy and Krishna Mehra in 2008, Capillary Technologies provides cloud-based software solutions for retail marketers to manage and analyze customer data and insights for personalisation on various platforms. Reasoning Global, which runs MartJack, was founded by Abhay Deshpande. MartJack provides an e-commerce platform for retailers across mobile, internet and physical kiosks. This solution also integrates with third party systems and apps providing reporting and analytics. Earlier funding - Capillary had raised Rs 84 crore led by existing investors Sequoia Capital and Norwest Venture Partners in July last year. - Capillary had also received an investment…
