kindle unlimited

Amazon India has launched Kindle Unlimited, a subscription service which will give readers access to over one million books for a limited period. Subscriptions start at Rs 199 per month and Amazon says that readers can get their first month of subscription for only Rs 99. Users can pay Rs 166.6 per month if they opt for the six months package, while the 12 month package costs Rs 149.92 per month.

Amazon says that readers will not need to own a Kindle device for Kindle Unlimited and that it can be accessed on any device with the Kindle app installed.

In its terms and conditions, Amazon mentions that membership for Kindle Unlimited will not be automatically renewed at the end of the current subscription term. If users choose to purchase a membership for an additional period, the new subscription term will begin on the date on which the current subscription term ends or the date on which the selected payment method is successfully charged for such additional period.

It adds that once a membership is cancelled, the titles, which users have selected from the program, will be removed from their account, devices and applications.

In 2012, Amazon launched the Kindle Store for the Indian market. Kindle e-book reader devices were first made available offline at Croma retail outlets across India. At the same time, Amazon launched Kindle Direct Publishing (KDP) for independent authors and publishers in India, through which authors and publishers can make their books available to Kindle customers in India and around the world on both Kindle devices and free Kindle reading apps.

Other developments at Amazon

– Last month, Amazon launched Amazon Underground, a shopping app on Android that doubles up as an app store. The app claimed to offer various paid games and apps on Google Play as free apps on its platform. Titles like Goat Simulator, Photo Suite, along with in app purchases for titles like Angry Birds, Frozen Free Fall etc., would be available for free.

– In the same month, Amazon India entered into a partnership with Surpluss.in to sell refurbished smartphones by Samsung and Xiaomi on its platform. The company mentions it will soon add refurbished smartphones from brands like Apple, One Plus, Lava and Motorola.

– In June, Amazon.com said it would be extending its business loan programme to small sellers in India and seven other countries later this year. The Amazon Lending programme, which provides short-term working capital for sellers to expand their business, works on an invite basis only and is not open to all sellers.

–  The same month, Amazon India launched advertising solutions for its website, allowing third party sellers to promote their products to consumers.