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Web series Hankaar to crowd fund three seasons of the show

Can Communicate in association with Talkaholics Productions & Pocket Films has launched a crowdfunding project on Wishberry to raise Rs. 8 lakhs in 50 days for Hankaar, India's first tech thriller web series,  reports Indian Television. Why did the producers choose to go with a crowdfunding campaign? Speaking to Indian Television, Yogi Chopra, Writer and Producer of Hankaar said that since Indian television sees this content as non-commercial, it is difficult to raise funds to produce this show. The show's trailer on Pocket Films channel on YouTube describes the show to be "the story of five people who go through extraordinary circumstances unaware that their lives are inter-connected." It appears that the funds of raised will be used to produce three seasons of the show. The campaign on Wishberry states that the funds raised will be used for production, post-production and music & sound. There is no mention of how the film will be marketed. The campaign is accepting contributions ranging from Rs. 1,000 to Rs 1 lakh per person. The rewards for the contribution ranges from being featured on the show's Facebook page with a thank you note to being credited as Associate Producer and Producer on the show. Interestingly, most of Hankaar's team seems to be from the offline film industry. Marketing through Pocket Films network? Though the terms of the partnership between the companies involved is not clear, it seems like the Pocket Films, the content division of 1takemedia will be using it's network to market the film across different platforms. Pocket Films…

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