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Times Internet enters into strategic partnership with Coursera

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Times Internet has entered into a strategic partnership with Coursera, a massive open online courses (MOOCs) company, to ‘assist Coursera’s growth in India’. Times Internet has also participated in Coursera’s Series C funding worth $49.5 million which took place today. Times Internet will provide operating, strategic and marketing support for Coursera and help Indian students and professionals to find Coursera, and earn certificates from Indian as well as global universities.

Times claims that all of its partners have witnessed 300-500% growth after they associated with the Times, and that it expects the same growth chart for Coursera. Coursera will also be partnering with Indian universities and corporations to localise content for Indian audiences in the business and technology domains. Coursera claims to have 1 million registered users in the country.

The Coursera partnership comes under Times Global Partner initiative of Times Internet, which has previously worked with Uber (more info below), Huffington Post, Business Insider, Ad Age (the launch here), Gawker Media and Ziff Davis among others to launch their Indian editions in the country. Times of India group pioneered the private treaties business, now called Brand Capital, which involved taking equity in companies in exchange for marketing inventory. An example of how private treaties deals were structured, here.

Times Internet’s previous strategic partnerships

– In March, Times Internet entered into a strategic partnership with the taxi booking service Uber in a deal that was “centered around a commercial marketing arrangement accompanied by a small investment”, according to the company. The marketing part of the deal, according to Uber CEO Travis Kalanick, included the Times of India groups “print, radio, OOH, and digital marketing platforms”.

– In May, the Bennett, Coleman and Co Limited (BCCL) owned Times Internet signed a deal with Perform Group’s football portal Goal to bring worldwide content to India. Under the strategic deal, Times Internet would have exclusive rights to the Goal brand in India and drive local commercialization of Goal across both desktop and mobile. The Times Group would cross-promote the Goal brand across its wider sports vertical and offline publications.

– Times Internet had invested in ecommerce venture Fab to help it enter India, but likely lost money on that deal.

– In November last year, Times Global Partners forayed into videos by a signing a strategic partnership with Electus Digital, the digital creative and distribution arm of the production studio Electus. As part of this partnership, Times Internet launched the Indian editions of three Electus Digital websites: the comedy site CollegeHumor.com, geek culture site Dorkly.com and Hip-hop focused celebrity site WatchLOUD.com.

– It also helped luxury blog Pursuitist launch its Indian edition Pursuitist.in which went live in December 2013.

– Same with UK-based media group Future Plc for the Indian edition of its technology news and reviews site TechRadar and San Francisco-based digital publishing company Say Media for Indian editions of Say Media’s home design site Remodelista and tech news site ReadWrite.

Image Credit: Flickr user yum9me

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