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TaxiForSure shuts down as independent brand in 22 cities; migrates users to Ola

TaxiForSure Tata Nano

Further consolidation at Ola and TaxiForSure. In a blog post, TaxiForSure said that it is shutting down in 22 cities as an independent brand and is migrating TaxiForSure’s accounts to Ola. The company added that it is transferring all TFS credits back to the user’s bank account and all the promotional credits will be migrated to Ola Money.

“Everything remains the same, just the App changes.” added the company.

TaxiForSure will be shutting down in the following cities: Ambala, Bhavnagar, Coimbatore, Dehradun, Hubli-Dharwad, Jabalpur, Jamnagar, Jamshedpur, Kochi, Lucknow, Madurai, Mangalore, Patna, Raipur, Ranchi, Sholapur, Tiruchirappalli, Trivandrum, Ujjain,Varanasi,Vijayawada and Visakhapatnam.

TaxiForSure will still be operational as a separate brand in bigger cities like Bengaluru, New Delhi, Mumbai and Chennai for now.

Ola claims to do 750,000 rides every day. It also claims to have over 250,000 vehicles and at current scale, it says that it is adding 1,500 vehicles daily. When we spoke with Ola’s Anand Subramanian earlier this month, he told us that TFS had 24,000 cars on its platform.

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Ola-TFS hatchback integration in app

Late last month, Ola started integrating TaxiForSure’s hatchback cars into Ola’s own booking app. The integration was visible only to Delhi and Mumbai users for starters and was to be rolled out to other cities in phases over the next few weeks. Note that the TaxiForSure hatchback cars would only be available for the “ride now” option in the Ola app, while the other transport categories in Ola would continue to offer ride booking for later times.

In an earlier interview with MediaNama, Ola’s director of marketing Anand Subramanian reiterated that the company intends to continue both brands independently and keep them separate, while drawing some synergies.

Top level exits from Ola

Earlier in July, Arvind Singhal resigned as the chief executive officer of  TaxiForSure citing personal reasons. Singhal was appointed CEO of the company when it was acquired by Ola in March for $200 million.

Amol Patil, TaxiForSure’s head of engineering, quit the company in May as indicated by his LinkedIn profile and founded a new startup. Amitava Ghosh, chief technology officer exited  the company in March this year. Chief people officer Hari T.N. left the company in March to join Big Basket as its head of human resources.

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In April, TaxiForSure co-founders Raghunandan G and Aprameya Radhakrishna quit the company from their advisory roles.

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