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Exclusive: SVG Media buys Komli Media’s India business

You're reading it here first: SVG Media (Smile Vun Group) has bought the India business of Komli Media, SVG Media founder Manish Vij and Komli co-founder Amar Goel have confirmed to MediaNama. MediaNama sources had indicated last week that Komli Media was looking to sell its India business, following the sale of its Asia Pacific business to Axiata, and the hiving off of RevX earlier this week. Komli Media has around 100 people in Bangalore, Delhi, Chennai and Mumbai, and around 400-500 clients, and the acquisition will give SVG Media a reach of over 150 million Indian Internet users across screens, the company claimed, including a combined share of 60% of the digital marketing-network spends in India. Total digital marketing spends are likely to be much higher, with Google and Facebook being the largest. Consolidated revenues for SVG Media with Komli integrated will be more than $50 million, according to the company. Note that, in December 2014, SVG had claimed revenues of over $40 million.  Speaking with MediaNama, Goel said that he will be involved with the transition as an advisor. On the way Komli's business has been split, Goel rationalized that RevX is the ad-tech business that they were looking to take global, and the ad network business is different from the ad-tech business, and South East Asia businesses is a market that differs from India, so they decided to do different things. "Manish (Vij) has built SVG, they're larger than us, and we thought it might be great to team up, and have a dominant marketshare." Vij clarified…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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