In what is a welcome move, and something we hope to see other music labels emulate, Saregama India has launched a "Song Selector" service, for making B2B licensing of music easier for brands. The B2B tool, which targets advertising agencies, film production houses and the TV industry, allows users to search from over 117,000 songs in Saregama's catalogue, based on situations, moods, singers, composers and singers. While Saregama MD, Vikram Mehra has said that "Single License Window which will ensure all our partners an easy process of selecting songs from our vast repertoire", it isn't a "Single License Window" yet. We checked* and businesses can only select songs, and fill up a form to contact Saregama for licensing, and there is no direct licensing that can be done via the platform. Thus, while the tool will make life easier for businesses looking to discover music for licensing, they will still have to negotiate each deal individually with Saregama. This reminds us of something that former Saregama MD Apurv Nagpal once told us:. If there is one thing that I can tell you about the industry, and this is different from FMCG, is that every deal is different. We cannot have a standard contract and standard way of operating because there are different considerations. We don’t have a one size fits all approach. What's the ideal situation? Music Labels should become Music Operators Well, when Dhingana had shut down, we'd shared what we believe is the ideal scenario, in order to…
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