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Roundup: Oxigen Wallet, Treebo expansion, Yumist B’lore ops

Oxigen wallet

 Oxigen Wallet partners with PVR cinemas

Oxigen Wallet has entered into a strategic tie-up with PVR Cinemas to allow consumers to be able to use Oxigen on the PVR website and the PVR mobile application. PVR said that the tie up was driven by the fact that Oxigen had a retail footprint of 130,000 outlets in the non-metro cities. “It gives an edge to the PVR website and app with its strong presence in the Tier 2 and Tier 3 cities that will help digitise the cash transactions happening at the box office of the multiplex. This is unlike other payment players on the website who target only credit and debit card customers,” PVR added in its release.

In November 2014, Oxigen partnered with Café Coffee Day (CCD) to enable payments through the wallet at CCD outlets across India. In September in 2014, Oxigen had tied up with National Payments Corporation of India to launch e-KYC service. RBI had allowed Non Banking Financial Companies to accept e-KYC verification as a valid identification process in August this year. This enabled NBFCs to accept e-Aadhaar cards via the UIDAI website as a form of authentication.



Treebo expands to Mumbai, Delhi and Jaipur

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Tech-enabled budget hotel chain Treebo will be expanding its operations to Delhi, Mumbai and Jaipur from August 15*. The company had raised $6 million in a funding round led by Matrix Partners India and SAIF Partners in June had said that it would be using the funds expand nationwide. The company works with small, standalone hotels and claims to improve their service quality standards and market themselves more effectively.

Treebo claims that it has built an inventory of over 1,000 rooms in Bangalore and with 75% occupancy within a time period of two months. It will begin its extended operations with the launch of two new hotels in the prominent micro markets of Karol Bagh in Delhi, Bapu Nagar in Jaipur and Bandra in Mumbai. The company also says that it has set itself a target of 60% occupancy out of 2,300 hotels in Delhi, 40% occupancy out of 1,000 hotels in Mumbai and 45% occupancy out of 900 hotels in Jaipur. Rahul Chaudhury, CEO of Treebo said that the company is adopting a differentiated pricing system in the cities.



Yumist expands operations to Bangalore

Yumist, a Gurgaon-based food delivery startup in the daily meals segment, has launched its operations in Bangalore. The company will start its operations with Indiranagar and plans to cover most of the city in the coming weeks. Yumist offers a menu of homely meals at Rs 75 via its Android app. The company claims an average delivery time of 21 minutes.

Yumist started its operations in November 2014 and was in pilot phase until March this year. It secured its seed funding from Orios Venture Partners in February and grew from a team of 15 in March to 130 currently. The company was started by Alok Jain, a technology entrepreneur and ex-CMO at Zomato along with Abhimanyu Maheshwari, a seasoned F&B entrepreneur.
*Update: An earlier version of this story had said Treebo has already launched its operations in Delhi, Mumbai and Jaipur. The company sent a clarification and the story reflects the same. 

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