roposo

Fashion-focused social network Roposo.com has raised $15 million in a round of funding led by Tiger Global, reports iamwire. The platform will use the funding from building up its infrastructure, hiring and enhancing its product.

Roposo had previously raised $5 million from Tiger Global, India Quotient and Flipkart co-founder Binny Bansal in March this year. The company had also raised an undisclosed amount from India Quotient, 5ideas Startup Superfuel and Flipkart co-founder Binny Bansal in July last year and $500,000 from the same investors in December 2013.

Roposo had officially launched its social fashion platform in June 2014, after debuting it in beta in December 2013. The platform aggregates fashion merchandise from various e-retailers to offer fashion recommendation to consumers across various categories like clothes, bags, jewellery, shoes, lingerie and accessories among others. It offers a unique side scrolling interface that makes it ideal for comparing and checking products out side by side.

Founded by Mayank Bhangadia, Avinash Saxena and Kaushal Shubhank, the platform currently claims to have over a million active users and to list over 4,000 brands from over 300 websites including Shopclues, Flipkart, Myntra, Zovi and Jabong.

Competition:

– VioletStreet, a social commerce platform, raised $315,000 in angel funding from angel investor Srinivasa Rao Paturi and former Bank of America SVP Venkat Vallbhaneni in January this year. Previously, VioletStreet had raised a funding of Rs 10 lakh from five investors at Startup SmashUp in Hyderabad in May last year.

– Fashion and lifestyle products aggregator, Yebhi.com started aggregating products from international online e-tailers in October last year. The platform had switched from being an e-commerce site to a product aggregator and couponing website the month before.

– Last year in May, Amazon’s price comparison site Junglee.com started enabling direct purchases via its website, which effectively makes it a product aggregation portal as well. Later in August, it added products from e-tailers like Jabong, Myntra, Lenskart, BabyOye, Zansaar, and HealthKart among others to its site.

– Smile Group’s BeStylish.com, formerly an online footwear store, also converted into an aggregator of fashion and lifestyle products in October last year. It’s worth noting that in July 2013, BeStylish had pivoted from an inventory based model to a marketplace model, and started sourcing products directly from offline merchants.

– Axel Springer-owned fashion & lifestyle products aggregation site ShopAlike, which entered India in May last year, will also be a competitor.