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36% of RCOM’s data traffic is video; telco launches video platform

Video represents 36% of telecom operator Reliance Communications' data traffic, chief executive officer Vinod Sawhny revealed during an analyst call. Sawhny also predicts that video will account for more than 66% of the telco's data traffic and has launched a new platform called Reliance Pokorn. "Reliance Communications is positioning itself as a service provider of choice for mobile video content users with its video specific platform “Reliance Popkorn” being executed in content partnerships with BigFlix and Eros. RCOM premiered the movie “Holiday” on GSM Mobile which saw superb consumer uptake of close to 85K in a matter of just 15 days," Sawhny said in the call. It looks like video is going to be the growth driver for 4G adoption in India as rival Airtel revealed during their analyst call that video represents 40% of the traffic on the network. Airtel CEO Gopal Vittal added that 4G is essential for video and heavy downloading. “(If) you are doing on WhatsApp or Facebook or you are searching stuff on Google these are applications that you really do not need 4G for, 3G works as well. If we are doing heavy downloads, if you are watching movies and things like that then of course 4G is really essential,” he said. On Internet.org During the analyst call, Gurdeep Singh, CEO of consumer business, said that the basic objective of their tie-up with Facebook's internet.org was to bring WhatsApp users to the Internet. "I’m sure you will be shocked to know this that, there is a huge gap between WhatsApp users…

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