Periscope, Twitter’s live streaming app, claims to have surpassed 10 million user accounts on 2 August. Twitter acquired Periscope in March this year for an undisclosed sum, possibly a cash and stock deal.
40 years worth of video being watched per day
Periscope claims that since 25 March, the amount of time spent watching (in years/day) has been on the rise from 5 years (~2.7 million minutes) worth of video per day to 40 years (~ 21 million minutes) worth of video per day as of 29 July. Note that the ‘time watched’ represents live broadcasts watched on iOS and Android only, not web or replays. Periscope says that it is working on including the ‘time watched’ metric for its periscope.tv web viewership as well.
DAUs less popular a metric than ‘time watched’
The company said that it chose time watched instead of Daily Active Users (DAU) or Monthly Active Users (MAU) because of its ‘limitations’. It added that DAU/MAU optimisation would include conventional growth hacks, viral mechanics and marketing, which supposedly does not motivate its team or lead to a better product or success, in its opinion.
1.8 million iOS and Android DAUs by July end
However, Periscope does give data on its DAUs as well. From 200,000 towards the end of March, DAUs reached 1 million by the start of June, 1.5 million in the second half of July and over 1.8 million by the end of July. Like the amount of time spent on Periscope, its DAU numbers also include only iOS and Android usage.
Periscope stores the videos only for 24 hours. Towards the end of June, it enabled replays of videos on web within 24 hours of their streaming.
Web Replays are here! 🎉 Just open a Periscope broadcast link in the browser & you’ll be able to rewatch within 24 hrs pic.twitter.com/lYz6KfHWuj
— Periscope (@periscopeco) June 23, 2015
In Twitter’s conference call in March, then CEO Dick Costolo said that 1 million people had signed up for Periscope in the first 10 days after the app was launched. He added that people had started using Periscope to broadcast streams of videos of the Baltimore riots.
Sign up for Periscope without a Twitter account
In May, Twitter updated Periscope with the ability to sign up for the service without a Twitter account. New users would be able to sign up for the app using their phone numbers instead.
Crime reporting through Periscope
Early last month, Bangalore residents would be able to use Periscope to record videos of crimes and vehicles jumping traffic signals among other offences. The police control room would be able to find the location of the crime from the person shooting the video and alert jurisdictional police. The police said that it might help in its function as a ‘live surveillance camera’. Bangalore police would also use the app to live stream its press conferences, through which people watching could comment and interact live.
Image Credit: Flickr user Jim Makos