Periscope, Twitter’s live streaming app, claims to have surpassed 10 million user accounts on 2 August. Twitter acquired Periscope in March this year for an undisclosed sum, possibly a cash and stock deal. 40 years worth of video being watched per day Periscope claims that since 25 March, the amount of time spent watching (in years/day) has been on the rise from 5 years (~2.7 million minutes) worth of video per day to 40 years (~ 21 million minutes) worth of video per day as of 29 July. Note that the ‘time watched’ represents live broadcasts watched on iOS and Android only, not web or replays. Periscope says that it is working on including the ‘time watched’ metric for its periscope.tv web viewership as well. DAUs less popular a metric than ‘time watched’ The company said that it chose time watched instead of Daily Active Users (DAU) or Monthly Active Users (MAU) because of its ‘limitations’. It added that DAU/MAU optimisation would include conventional growth hacks, viral mechanics and marketing, which supposedly does not motivate its team or lead to a better product or success, in its opinion. 1.8 million iOS and Android DAUs by July end However, Periscope does give data on its DAUs as well. From 200,000 towards the end of March, DAUs reached 1 million by the start of June, 1.5 million in the second half of July and over 1.8 million by the end of July. Like the amount of time spent on Periscope, its DAU…
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