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Oxford University Press launches digital learning program in Hyd

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The Oxford University Press (OUP) has launched its online English learning and assessment product called Oxford Achievers targeted at school children in Class I-VIII in Hyderabad, reports Business Today. By the end of the year, OUP will launch its maths learning solution Oxford Maths and Oxford Educate Premium, digital textbooks which are course specific and include animation, analytics and assessment.

Dictionary and atlas apps in pipeline

According to the BT report, OUP will launch new paid digital offerings every year starting from this year. It will also launch a Hindi-English dictionary and an atlas app by the end of this year. The Oxford Achiever will cost Rs 450 per student per year, where students would get logins, six core English skills of listening, speaking, reading, writing, vocab and grammar with performance tracking.

Oxford Achievers Program

The web based Oxford Achievers helps to measure the impact of the teaching and learning process. The device agnostic program will test basic skills, and assess the learning deficiency, after which it will suggest exercises for improvement. It will also be used by teachers and schools to assess their ratings among their peers. OUP claimed that it used this program in Hong Kong previously and is customising it for India.

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Oxford Educate Premium

Oxford Educate Premium integrates ebooks with interactive tools and learning material such as interactive animation, videos, poems, prose and audio for different courses, slideshows, lesson plans, answer keys, worksheets and image references among others.

English dictionary sales falling

Business Standard reports that OUP’s English- Hindi dictionary sells 150,000 units annually in India. OUP also plans to launch a print edition of English-Urdu dictionary by December and is working on an English-Tamil dictionary. OUP said that it was compensating for the fall in sales of the English-English dictionary by foraying into the bilingual dictionary segment, which is popular especially in rural India. OUP is also planning to set up an Oxford Teachers Academy in the country this financial year for English language certification from the Oxford University.

Other developments in the education sector:

– In December last year, The Central Board of Secondary Education (CBSE) launched an online self-review tool for schools affiliated to the board called Saransh. CBSE said that this tool would allow schools to identity areas of improvement in students, teachers & curriculum and take necessary measures to implement change.

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– In November last year, YouTube launched an Indian school curriculum focused education channel called Edu India. This channel featured subject and class specific videos for Class 1 to 11.

– In the same month, Yashwantrao Chavan Maharashtra Open University (YCMOU) digitized its curriculum books and made them available online to students, initially planning to offer around 350 books online.

Also read: Trends in the Online Education sector in 2014

Image Credit: Flickr user Takashi Hososhima

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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