Ola Money, online cab aggregator Ola’s in app wallet for payments, can now be used to pay for other companies like Oyo Rooms, Lenskart and Saavn among others across India. Ola Money users will also be offered promotional cashbacks and discounts from merchants in the initial roll out integration.
Note that in March, Ola told MediaNama that its in-app wallet Ola Money was a closed system payment instrument. Closed system payment instruments do not permit cash withdrawal or redemption. As such, these instruments cannot facilitate payments and settlement for third-party services. However, Ola told MediaNama that it has tied up with ZipCash for its wallet services.
ZipCash got its semi closed payments instrument licence from the Reserve Bank of India in 2009. ZipCash had previously introduced a mobile payment service called M-Wallet which offered peer-to-peer money transfer on any mobile of any operator across India, in partnership with Loop Mobile.
Ola claims to have 20 million customers on its platform and claims to be the among the top 3 mobile wallets in India by transaction volume. Ola also claims that its wallet sees ‘high frequency usage and recharge’. It claims that with an average wallet balance of Rs 1,000, Ola Money is the most preferred payment option across Ola’s transport services of cabs, autos, kaali peeli taxis, Ola Cafe (food delivery) and Ola Store (grocery delivery).
Ola Select rewards program
Last week, the company launched a rewards-like program called ‘Ola Select’ for its frequent customers who could use free WiFi, no-cost upgrades, discounts and ‘exclusive benefits’ from partners Myntra, Snapdeal and Cleartrip. Ola claimed that it was inviting users to the Select program based on their usage behavior and frequency, ‘among other parameters’.
Ola goes app only
Last month, the online cab aggregator stated that it was going app only from this month across its 100 cities of operation. Ola used to let users book cabs by calling 3355-3355 before this move, which will now be used for call centre operations (customer support). The company also updated the app to better support content loading on 2G networks, it said in a statement. The app would reportedly allow users to save on their data usage and work even in areas of poor connectivity.
In late June, Ola started integrating TaxiForSure’s (TFS) hatchback cars into Ola’s own booking app. The integration was visible only to Delhi and Mumbai users for starters and was to be rolled out to other cities in phases over the next few weeks. The TaxiForSure app would continue to operate with all categories.
TFS selective shutdown
Earlier this month, TaxiForSure said that it was shutting down its independent brand in 22 cities and migrating to Ola. The company said that it was transferring all TFS credits to the user’s bank account and all the promotional credits would be migrated to Ola Money.
A month, we reported that Ola was allegedly planning to start a shuttle bus service on its platform, which would be aggregated from tourist and chartered buses. The bus service would be available for urban commuters and was set for launch by September or October.
Our Ola coverage here
Image Credit: Flickr user Swire