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Ola adds Kolkata’s yellow taxis to its platform

kolkata taxi

Online cab aggregator Ola has introduced Kolkata’s yellow taxis on its platform. The company claims to have over a 1,000 yellow taxis on the app already and says that it will register overall 5,000 taxis in the next 3 months. Ola has provided the taxi drivers with smartphones which will help them accept rides and navigate to the location.

After the ride, Ola will charge a Rs 10 convenience charge over the government approved meter fare. Users of Ola will be able to pay by cash or via Ola Money. The company has trained the drivers in behaviour, etiquette and technology. Ola says that it has around 5,000 registered vehicles in Kolkata, and over 250,000 across 100 cities. Note that the registered vehicles on Ola include taxis and autos.

Driver benefits to switch to CNG cars
Last week, Ola announced a new limited time programme where it was incentivizing drivers in Delhi with benefits of up to Rs 100,000, including a discount of up to Rs 60,000 to purchase a new CNG car. Ola partnered with dealers like Maruti, Hyundai, Tata. Ola also enabled flexible financing options with lower down payment and better structured EMIs for drivers to buy cars. It also offered exchange programs to drivers who wanted to move from diesel to CNG vehicles and join its platform by enabling zero down payment against the resale value of their old car.

Pay for Oyo Rooms through Ola Money
Ola Money, online cab aggregator Ola’s in app wallet for payments, can be used to pay for other companies like Oyo Rooms, Lenskart and Saavn among others across India. Ola Money users will also be offered promotional cashbacks and discounts from merchants in the initial roll out integration. Ola told MediaNama that it has tied up with ZipCash for its wallet services.

Ola rewards program
Earlier this month, Online cab aggregator Ola launched a rewards-like program called ‘Ola Select’ for its frequent customers where they’d be able to use free WiFi, no-cost upgrades, discounts and ‘exclusive benefits’ from partners Myntra, Snapdeal and Cleartrip. Ola said that it was inviting users to the Select program based on their usage behavior and frequency, ‘among other parameters’. Ola cited that from its partnerships, it was able to deliver an on demand OnePlus 2 and a makeover from Myntra. It also said that some of Select’s features will be custom built and curated by the company.

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Ola goes app only
Last month, the online cab aggregator stated that it was going app only from this month across its 100 cities of operation. Ola used to let users book cabs by calling 3355-3355 before this move, which will now be used for call centre operations (customer support). The company also updated the app to better support content loading on 2G networks, it said in a statement. The app would reportedly allow users to save on their data usage and work even in areas of poor connectivity.

Our Ola coverage here.

Image Credit: Flickr user Anirvan

Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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