Local language news and content app Newshunt has renamed itself Dailyhunt and the company says it will be rolling out a revamped version of the app over the next several days. The revamped application will now have updated user interface, personalized streams, favourite tags and will also allow users to buy individual chapters from books. The application says it will be adding Assamese, Sindhi and Nepali as languages. For the current version it has also added Bhojpuri.
Ver Se, the parent company of Dailyhunt, has taken the app to overseas by launching it in UAE and Sri Lanka. The company has so far made content from 100 news publishers across 15 languages including Hindi, Tamil, Malayalam and Marathi available to its users. It also provides news from Bangladesh and some African countries.
In July, NewsHunt bought BuyT, a product discovery and recommendation platform, which would be integrated with NewsHunt for delivering product recommendations to NewsHunt users, and help it improve its mobile advertising based monetization. BuyT has a product discovery and recommendation platform called ContentLink, which allows the collation and curation of data from service providers like ecommerce stores and travel portals, analysis of digital content (articles, photos, videos and more), and using that to recommend deals, products and services to users.
In March, it also acqui-hired Vautz, an analytics and design startup.
Dailyhunt claims that it has 20 million monthly active users, and 2.5 billion pageviews monthly. It also has a content retail business, and says that it has seen 15 million local language eBooks downloaded in the past 6 months. It’s likely that the platform will also be used to promote NewsHunt’s for-sale content to readers as well. Ver Se had raised Rs 120 crore from Falcon Edge Capital, Matrix Partners, Sequoia Capital and Omidyar Network earlier this year.