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21% of NDTV revenues came from digital & ecommerce businesses in Q1-FY16

NDTV’s e-commerce business NDTV Ethnic Retail Limited (which operates IndianRoots.in) has reported revenues of Rs 5.77 crore for the quarter ended June 30, 2015, as compared to revenues of Rs 4.44 crore in the same quarter last year, a growth of 29.96%. However on a sequential basis, revenues were down 15.14% from Rs 6.8 crore. The segment posted a loss before tax of Rs 8.39 crore for the quarter, significantly higher than the Rs 4.50 crore loss in the same quarter last year but lower than loss of  Rs 9.99 crore loss in the previous quarter. IndianRoots achieved a gross merchandise value (GMV) of  Rs. 21.7 crore versus a GMV of Rs. 26 crore in the preceding quarter. The company had mentioned  in the preceding quarter that the Average Order Value for FY15 was Rs 17,000. NDTV had launched IndianRoots in July 2013 and it currently focuses on Indian ethnic wear, including women’s apparel such as sarees, lehengas, salwar kameez & kurtis and men’s apparel like sherwanis, kurta pyjamas & jackets. It also offers accessories like jewelry, bags, wraps and others along with home furnishing, stationery products and handicraft products from local artisans. In May, Indianroots raised $5 million from the KJS group with a valuation of $85 million. Digital business revenue  NDTV's digital business reported revenues of Rs 26.2 crore f0r the current quarter, growing 51.44% from Rs 17.3 crore in the same quarter last year. The company mentioned that digital and e-commerce revenues now account for 21% of total group topline, up from 13% in the same period last year. Note that the company  still…

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