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Mobikon acquires Triibe; claims 45% business international


Digital marketing company Mobikon has acquired Singapore based Trii.be, a customer feedback management tool for restaurants, for an undisclosed amount. This will give Mobikon access to Triibe’s 300 outlets in Singapore and over 1,500 outlets across Asia and over 800 restaurants in India. The company has also appointed Puneet Pushkarna and Sameer Yajnik of TIE Singapore and Tata Technologies respectively to its advisory board.

Chua Chun Kiat, one of Triibe’s 3 cofounders will be joining Mobikon, while the others are not going to be retained, according to an ET report. The acquisition will help Mobikon to increase its revenues by upselling and adding multiple product offerings. The company said that it is looking to scale its operations and consider other acquisitions.

Mobikon claims that it has dished out 1.4 million in store feedback and engaged over 3.3 million diners. It says that 45% of its overall business comes from international markets.

Triibe’s tool provides an analytics dashboard for metrics from customers and was founded by Chua Chun Kiat, Kenneth Lim, and Wong Say Jon. It offers two 30 day trial products priced at $69 and $99 with features like mobile feedback, rewards module, negative feedback notification, analytics, email support, multichannel feedback along with monthly PDF reports among others. It is unclear if Triibe will continue to offer its current products line.

Mobikon funding
It had raised $2.3 million in funding from existing investor Jungle Ventures mid July, to target growth in India, Manila, Singapore, Kuala Lumpur, and Dubai, taking their total funding raised to $5 million. At that time, Mobikon said that it would use the funds for improving its technology and launch a new automated marketing software this month. Founded in 2009 by Samir Khadepaun, Mobikon had raised $1.7 million led by Jungle Ventures, Ravi Mantha and others in July 2012.

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Mobikon claims to have clients in Little Italy group, Pan India Foods, Pizza Express in India, Red Carb, NIU in Manila and Swensens, Select Group, Secret Recipe, Alt Pizzas in Singapore. 

Mobikon-TimesCity partnership
In September 2013, Times Internet’s then city guide TimesCity partnered with Mobikon to allow users book reservations directly through the site. Times Internet integrated Mobikon’s Konekt platform to the TimesCity portal, allowing users to check for table availability in real time.

Image Credit: Flickr user Matt_Weibo

Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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