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Mahindra Group appoints Jaspreet Bindra as head of Digital

jaspreetbindraThe Mahindra Group has appointed Jaspreet Bindra as the Group Senior VP for Digital Innovation and Ecommerce, reports ET. In his new role, Bindra will be responsible for implementation of digital technologies, especially an ecommerce framework for Mahindra’s auto division, two wheeler business and other consumer facing businesses.

Prior to Mahindra, Bindra worked at Getit Infomedia, where he had joined in February 2013 and had quit as CEO of the company in August 2014. Before this, Bindra spent six years at Microsoft, initially heading its Internet business, then its Retail, Entertainment and Devices business. Bindra was a part of the startup team at Baazee.com as its COO, and had started his career at the TATA Administrative Services, spending 11 years at the TATA group. He has worked as an advisor for several startups including Qwikcilver, Mapmygenome, Storyxpress and power2sme among others.

Open Automotive Alliance: In June, Mahindra & Mahindra joined the Google spearheaded Open Automotive Alliance (OAA), an alliance of vehicle manufacturers and device makers from around the world that aim to bring the Android platform to cars. Mahindra mentioned that as a part of the alliance it would integrate Android Auto in its flagship models of XUV 500 and Scorpio as well as other upcoming cars. The solution would offer users with smartphones and tablets connectivity with the infotainment system along with voice commands and access to Google Maps and other third party apps.

Mahindra Retail: In February, Mahindra Retail had acquired BabyOye for an undisclosed amount. In December last year, it was reported that Mahindra Partners the emerging businesses arm of the Mahindra Group was in talks with Nest Childcare Services (which operates Babyoye) to acquire the company. Subsequently in March, Mahindra had said it would integrate its entire e-commerce business into Babyoye.com.

Tech Mahindra IoT: Tech Mahindra, the IT arm of Mahindra Group, partnered with the software and system house of the Bosch group, Bosch Software Innovations to create an Internet of Things (IoT) Ecosystem to help drive innovative solutions for connected applications and enterprises in September last year. This partnership would see Tech Mahindra’s Digital Enterprise Services (DES) division, headed by Dr Rishi Bhatnagar, work with Bosch’s software arm to develop proof of concept solutions for enterprises, smart cities and smart homes.

Note that Tech Mahindra had also demoed a connected vehicle solution at the Mobile World Congress, consisting of combined infotainment features with navigational and diagnostics features, which it claimed could connect directly to enterprise computational platforms, and consequently improve driver assist and alert services along with providing analytics for mechanical, convenience and safety diagnostics among other things.

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