The Mahindra Group has appointed Jaspreet Bindra as the Group Senior VP for Digital Innovation and Ecommerce, reports ET. In his new role, Bindra will be responsible for implementation of digital technologies, especially an ecommerce framework for Mahindra’s auto division, two wheeler business and other consumer facing businesses. Prior to Mahindra, Bindra worked at Getit Infomedia, where he had joined in February 2013 and had quit as CEO of the company in August 2014. Before this, Bindra spent six years at Microsoft, initially heading its Internet business, then its Retail, Entertainment and Devices business. Bindra was a part of the startup team at Baazee.com as its COO, and had started his career at the TATA Administrative Services, spending 11 years at the TATA group. He has worked as an advisor for several startups including Qwikcilver, Mapmygenome, Storyxpress and power2sme among others. Open Automotive Alliance: In June, Mahindra & Mahindra joined the Google spearheaded Open Automotive Alliance (OAA), an alliance of vehicle manufacturers and device makers from around the world that aim to bring the Android platform to cars. Mahindra mentioned that as a part of the alliance it would integrate Android Auto in its flagship models of XUV 500 and Scorpio as well as other upcoming cars. The solution would offer users with smartphones and tablets connectivity with the infotainment system along with voice commands and access to Google Maps and other third party apps. Mahindra Retail: In February, Mahindra Retail had acquired BabyOye for an undisclosed amount. In December last…
