Komli Media has launched RevX, a company which will focus on mobile app re-engagement for marketers. RevX has also raised $4 million in funding from Komli’s existing investors Norwest, Nexus, Helion, DFJ, and Peepul Capital. The company was conceived and incubated by Komli Media and claims to have 30 customers.
Note that Komli Media had launched the integrated cross-channel CRM remarketing platform RevX in October last year. Besides CRM remarketing, RevX also offered integrations with Facebook’s custom audience targeting, website custom audience and Facebook Exchange. Marketers would be able to use CRM data the way e-mail IDs or phone numbers used to run cross-device campaigns on Facebook.
The spun off RevX will be headed by Mukesh Agarwal (CEO) and Ruksh Chatterji (COO). Agarwal will be responsible for overall business strategy, product and technology, while Chatterji will be in charge of overall business operations. It will focus on growing engagement and revenue of mobile businesses through its data driven, predictive ad software which enables 1:1 marketing based on consumer behaviour insight. The company claims that it will offer a fully transparent with self-serve and a traditionally managed ad software.
Axiata buys Komli’s SE Asia digital ad operations
Earlier this month, the South East Asia operations of digital advertising firm Komli Media were bought by the Malaysian group Axiata for $11.5 million. According to an announcement at the Bursa stock exchange, Adknowledge (a subsidiary of the Axiata group) and Komli Asia entered into an agreement to purchase the operations.
The business being acquired include Komli Media’s operations in the South East Asia markets, in Hong Kong, Thailand, Singapore, Vietnam, Philippines, Indonesia and Malaysia. With this sale, Komli Media might need to change its position from “APAC’s Leading Digital Network”, given that much of its APAC business is being sold.
The rationale behind the acquisition, according to Axiata, is that it allows them to “skip past the formative stage of its business plan and scale up its presence and operations in South East Asian region.” It saw Komli’s geographical spread and diversified revenue streams as “a strong strategic fit across digital advertising verticals such as social, video, display and mobile.”Komli Asia has around 100 people in sales, advertising operations and others, with “deeply entrenched relationships with premium publishers and advertisers.”
MediaNama sources indicate that Komli Media is looking to sell its India business. After and if a sale happens, it will be without the RevX business since RevX is now an independent entity under Komli Media.
