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Komli Media spins off RevX as a separate company; RevX raises $4M

Komli Media has launched RevX, a company which will focus on mobile app re-engagement for marketers. RevX has also raised $4 million in funding from Komli's existing investors Norwest, Nexus, Helion, DFJ, and Peepul Capital. The company was conceived and incubated by Komli Media and claims to have 30 customers. Note that Komli Media had launched the integrated cross-channel CRM remarketing platform RevX in October last year. Besides CRM remarketing, RevX also offered integrations with Facebook’s custom audience targeting, website custom audience and Facebook Exchange. Marketers would be able to use CRM data the way e-mail IDs or phone numbers used to run cross-device campaigns on Facebook. The spun off RevX will be headed by Mukesh Agarwal (CEO) and Ruksh Chatterji (COO). Agarwal will be responsible for overall business strategy, product and technology, while Chatterji will be in charge of overall business operations. It will focus on growing engagement and revenue of mobile businesses through its data driven, predictive ad software which enables 1:1 marketing based on consumer behaviour insight. The company claims that it will offer a fully transparent with self-serve and a traditionally managed ad software. Axiata buys Komli’s SE Asia digital ad operations Earlier this month, the South East Asia operations of digital advertising firm Komli Media were bought by the Malaysian group Axiata for $11.5 million. According to an announcement at the Bursa stock exchange, Adknowledge (a subsidiary of the Axiata group) and Komli Asia entered into an agreement to purchase the operations. The business being…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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