BigFoot Retail Solutions owned e-commerce platform for SMEs and retailers, Kartrocket has launched an online consumer-to-consumer marketplace for hand crafted products called Kraftly. The marketplace is app-only and is available for Android devices on Google Play. The app enables any individual, hobby seller or shop owner to create their own branded micro-shop, list products and receive payments. Kraftly manages payments and logistics for each seller and allows the long tail of small and home sellers to go online. KartRocket CEO Saahil Goel, said that Kraftly currently has over 1500 category leaf nodes and over six lakh products from more than 2000 sellers. "We expect that in 6 months we will have over five lakh sellers on the platform and have close to 30-40 lakh SKUs” adds Saahil Goel. Sellers can also sell directly to their contacts from the app through Whatsapp and collect payments. According to Kartrocket, it doesn’t charge any commission on orders placed through Whatsapp, and collects a 5% commission on orders received through Kraftly. The app also lets buyers and seller directly interact with each other. Sellers can collect payments through KartRocket's wallet. The company mentions that when sellers see growth and wants their own website, they can easily migrate their inventory to their website on KartRocket from the app. KartRocket funding: In October 2014, , Kartrocket raised close to $2 million in a Series A round of investment led by the technology venture investor Nirvana Venture Advisors. Japan-based Beenos (NetPrice) and existing investor 500 Startups also participated in this round. KartRocket had raised an undisclosed amount of funding in…
