Iskcon VOD

Maybe there’s a higher purpose to video. Joining the video-on-demand platform bandwagon, religious organization International Society for Krishna Consciousness (Iskcon) has launched a streaming website for devotees and members.

Users can sign up for the streaming service for $5 per month and watch videos from Iskcon’s library of spiritual and devotional content which includes aartis, pravachans and spiritual movies and documentaries based on Krishna’s life and teachings.

“All of ISKCON’s content on the website is produced by its in-house production company iTV Productions headed by Shri Haridas Parbhu and this has helped ISKCON to make its foray in to the digital arena with an aim to reach out to its audience world over digitally, supplementing the core philosophy that TV and third-party hosted streaming sites are not enough if the content has to go global along with it’s own brand value,” Isckon added in its release.

Payment options include credit cards, debit cards and PayPal. Payments can be processed from 200 countries with the exception of North Korea, Cuba, China, Iran, Sudan, Syria and Myanmar.

The website is powered by New York-based Muvi Studio which provides the site’s IT infrastructure, content delivery network, video content management suite. The company will soon be launching mobile apps. Muvi Studio also incorporates in-built DRM for piracy protection of the proprietary content that iTV produces for Iskcon. Muvi Studio earlier had developed a VOD platform called Maaflix which allows streaming of Telugu movies and TV shows from from Maa TV.

Other VOD streaming developments

– Eros International will produce three original shows which will be streamed on its video on demand platform Eros Now.

– Internet media company The Viral Fever has launched a new streaming platform called TVFPlay which features the company’s web-series and shows. The company used the new platform to launch its new web-series called Pitchers which focuses on the startup world. Interestingly, at the end of the trailer, TVF says that it will air its episodes of the new show first on the new platform and will upload the same on YouTube a week later.

– In May, YouTube multi-channel network #fame (earlier Famebox Networks) launched alive video streaming app. This app will allow artists/talents to live stream their performances to viewers. The app is currently available for both Android and iOS.

– In June, Mobile value-added services company Digivive signed a content deal with CA Media Digital’s celebrity digital network, Fluence, to create celebrity-led mobile series on its application, NexGTv. The content deal will have Fluence create and produce original content for nexGTv.

– Earlier this year, Star India launched a video streaming service in beta called Hotstar.com. The service includes all of Star India’s television and sports offerings along with offering Bollywood & regional movies from other studios. Hotstar also allows streaming of sports including cricket and the IPL.