Bharti Airtel has appointed Rajiv Mathrani as its chief brand officer for India operations. Mathrani will lead Airtel’s brand positioning, strategic initiatives and associations while reporting to Srini Gopalan, the director of Airtel India’s consumer business. Mathrani takes over from Mohit Beotra, who apparently will quit to pursue entrepreneurial opportunities.
Mathrani joins Airtel from PepsiCo where he worked as the director of foods innovation for Asia, Middle East and Africa for over 2 years. He also worked as the VP of marketing of Colas at Pepsi for almost 3.5 years. Prior to that, he was an independent creative consultant for 3.5 years, the head of marketing for SAARC and South East Asia at Marico for 1.5 years. At the same company, he worked as a brand manager for 3 years, before which he worked at Citibank India for 9 months as a sales manager. He also worked as an area sales manager at GlaxoSmithKline for about 2 years.
Haptik, an app which lets its users get customer service for queries and company transactions, has appointed Ram Gupta to its board of members. Gupta will work with Haptik’s management team on strategy and execution of the business. Gupta is and was on the on the board of members of Aryaka Networks, Progress Software, Simplilearn, Unmetric, FusionOps, Platform Computing, S1 Corporation, Yodlee, Persistent Systems, Child Advocates of Silicon Valley, Accruent, Plateau Systems and ThinkGeek.
He has worked as an executive chairman of Castiron Systems for over 3 years, the president and CEO of the same company for 2 years. Before that, he worked as the EVP of PeopleSoft for 4 years and in the same position at Oracle/PeopleSoft/JDEdwards for 4 years. He also worked as the SVP and GM of WebMD for 3 years, before which he was the director of engineering at SGI for 3 years and an advisory software engineer at IBM for 3 years.
In May, Haptik took on its board of directors Professor Dan Roth. Roth was to work with Haptik’s co-founder Swapan Rajdev to scale Haptik’s Natural language processing (NLP), the backend chat technology and understanding user behaviour to enhance its product and service. Roth would also own a small equity stake and become an equity partner at Haptik.