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Indian Express partners with Arré to make digital documentaries


The Indian Express has entered into a strategic partnership with Arré, UDigital’s digital media brand, to jointly produce investigative documentaries. The documentaries will be distributed to digital and linear platforms across the globe and will be targeted at youth and mainstream audience.

The documentaries will touch upon human interest, geopolitics, socio-cultural issues, crime, emerging youth culture in India and the Indian subcontinent, but will be produced for both Indian as well as global audiences.

Arre was announced by UDigital last month, with plans to go live later this year. The platform was ideated to be a storytelling platform across genres and formats. And yes, according to the E4M report, it is the colloquial ‘Arey’ in Hindi. The platform will feature text, graphic art, podcasts and fiction as well as reality videos based on fact and fiction for entertainment. Arre seems to have collaborated with writers, artists, journalists, independent filmmakers, production houses and talent from fiction, reality and non fiction genres.

Recent launches and deals in the digital space include:

– Earlier this week, Moby Group, a Dubai based media and entertainment company launched 101India, an online youth targeted content portal with videos, photo essays, blogs and listicles. The platform is headed by Cyrus Oshidar, who previously worked as the creative and content head at MTV. The company is set to launch an app in the near future.

– Last month, Online content discovery platform Outbrain signed a multi-year partnership with India.com. The deal would also cover India.com’s other online properties such as eenews.com, dnaindia.com, Bollywoodlife.com, Cricketcountry.com, OnCars.in, Prepsure.com, BGR.in, Careerfundas.com, TheHealthSite.com, Travel.india.com and Video.india.com.

– In June, Digital daily Scroll launched a platform called SocialWire, that curated the top influential news stories of the day. The publication claimed that it was using a patent-pending collection of algorithms called the Scroll Machine to identify the most influential news stories from several social media platforms.

– In the same month, Outbrain renewed its partnership with Network18, and brought on board a number of other Indian publications, including Indian Express, ABP Live, Financial Express, MTV India (Viacom), ScoopWhoop, Sanjeev Kapoor, StoryPick, MissMalini, and fossBytes.

– Eros International Media’s video streaming platform Eros Now has inked a content acquisition deal with Pakistan’s Hum TV. Under the deal, Eros Now would get Hum TV’s entire TV library including current TV shows. In addition, Indian subscribers would get to view the content 48 hours prior to its telecast on any other platform.

– In April, Godot Media co-founders Sophia Solanki and Vishal Dutta launched a content discovery and social media scheduling platform called DrumUp. It allowed small businesses, startups and individual professionals to discover relevant content for their audience and schedule the posts for Twitter and Facebook.

– In February this year, former IBNLive CEO Rajan Srinivasan had launched a content marketplace for brands called Scatter. The marketplace curated content from Indian and international publishers, and made it available for brands to use on social media and other digital platforms for a fee.

– In December last year, The Hindu’s Rural Affairs Editor and veteran journalist P. Sainath launched a new news portal focused on rural India called People’s Archive of Rural India (PARI), which includes documentaries.

Image Credit: Flickr user Wade M

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