The Indian Express has entered into a strategic partnership with Arré, UDigital’s digital media brand, to jointly produce investigative documentaries. The documentaries will be distributed to digital and linear platforms across the globe and will be targeted at youth and mainstream audience. The documentaries will touch upon human interest, geopolitics, socio-cultural issues, crime, emerging youth culture in India and the Indian subcontinent, but will be produced for both Indian as well as global audiences. Arre was announced by UDigital last month, with plans to go live later this year. The platform was ideated to be a storytelling platform across genres and formats. And yes, according to the E4M report, it is the colloquial ‘Arey’ in Hindi. The platform will feature text, graphic art, podcasts and fiction as well as reality videos based on fact and fiction for entertainment. Arre seems to have collaborated with writers, artists, journalists, independent filmmakers, production houses and talent from fiction, reality and non fiction genres. Recent launches and deals in the digital space include: - Earlier this week, Moby Group, a Dubai based media and entertainment company launched 101India, an online youth targeted content portal with videos, photo essays, blogs and listicles. The platform is headed by Cyrus Oshidar, who previously worked as the creative and content head at MTV. The company is set to launch an app in the near future. - Last month, Online content discovery platform Outbrain signed a multi-year partnership with India.com. The deal would also cover India.com’s other online properties…
