Update: Djubo founders Tarun Gulati and Sankalp Goel spoke to MediaNama about the nature of Ibibo’s investment and Ashish Kashyap’s involvement in the company. Gulati said that their product will be integrated across all of Naspers and Ibibo’s travel portals.

“Ashish Kashyap’s involvement is strategic and related to the direction we are taking and he’s opening up a lot of doors for our product. We are also integrating our product with Ibibo group’s products. So both of us are working together. Even we’re offering to hotel integration with a Redbus, PayU Money, Ryde and all these group subsidiaries are going to be integrated to our product and empower hotels,” Gulati added.

Earlier: The Ibibo Group, which owns properties such as,, Yourbus and ibibo Ryde, has acquired a minority stake in cloud-based hotels solution provider Djubo for an undisclosed amount. Djubo was launched in February this year. The company was co-founded by Tarun Gulati, an IIM Bangalore alumnus with over 6 years of experience in private equity and 3 years in the hospitality and hotel technology, and Sankalp Goel, an IMT Ghaziabad Alumnus with over 6 years of experience in IT consulting and software development.

Djubo provides an app-based centralized reservation platform. It also offers mobile friendly website templates for hotels along with a booking engine and payment gateway and provides online channel management for  automated integrations with multiple travel aggregators.

Djubo claims that is is already live with over 100 hotels and the investment will enable it to scale to thousands of hotels in the next 12 months. Following this deal, Ibibo Group CEO Ashish Kashyap will join Djubo’s board.

Ibibo parent Naspers is one of the largest investors in e-commerce in India, having started the ticketing site GoIbibo, the payment gateway business PayU, and hyperlocal grocery delivery service Tradus, and acquired bus ticketing service Redbus. It also owns the classifieds business OLX, and has investments in Flipkart.

MakeMyTrip’s Simplotel acquisition 

It is interesting to note that rival MakeMyTrip also picked up a minority stake in a similar Bangalore-based startup called Simplotel on December 15, 2014 for an undisclosed amount as a part of its Innovation Fund investments. Founded in August 2013 by Tarun Goyal and Savan Bellur, Simplotel is a SaaS-based platform that offers hotels solutions like content management, web design, hotel booking engines, and search engine optimization among others. Simplotel offers its clients flexible payment options, including performance-based payments and subscription plans.

Other Ibibo developments

– In April, Ibibo-owned online bus ticketing site launched in Singapore and Malaysia. Users in these countries can book bus tickets between Singapore and Malaysia, as well as cities within Malaysia, either through the domain or the native Android/iOS app.

– In April, Ibibo also launched a carpooling app called Ryde. Ryde allows users to check verified member profiles, send messages before or after booking requests, send chat messages, and real-time tracking of the driver and vehicle among others. Drivers can create custom preferences on waiting time, detour, luggage size, music, and smoking among others. The app is currently available for Android and iOS.

– In March 2015, Tradus seemed to be shut down again and sported a ‘We’re under maintenance. We will be back soon’ banner on its home page. In September 2014, Ibibo group CEO Ashish Kashyap confirmed to MediaNama that Tradus CEO Mudit Khosla had left the company.

– In March 2014, Ibibo Group acquired bus tracking company YourBus that provides in-bus GPS tracking solutions.

– In September 2014,  CarDekho acquired Ibibo’s automobile site Ibibo had acquired majority stake in from Accentium Web* in February 2011.